NEED FOR SPEED – UNBOUND | REALTIME UK / EA GAMES | MIKE & PAYNE

This film tells the story of Zuri on her rise to the top of the underground street racing scene and her ultimate challenge against A$AP Rocky.

Embarking on this project with EA Games and Realtime UK, I aimed to blend the adrenaline of NFS Underground with urban culture's hip-hop vibe. Our mission was to create an electrifying, nostalgic experience by merging street beats with high-speed chases.

Involving A$AP Rocky, we captured his essence through motion capture, while 2WEI's transformation of 'Shittin Me' added depth. The result was more than a trailer; it was a creative bridge that captured the NFS spirit and set a new standard for game storytelling.