truTV Rebrand 2020


Creative studio BLOCK & TACKLE has unleashed its comprehensive rebrand for AT&T WarnerMedia’s truTV, now appearing across the cable network’s linear, digital and social channels.

truTV is the home for original, creator-driven comedy series with a distinct point of view, and has a growing legion of fans engaging across its multiverse. According to B&T’s Partners and Creative Directors Adam Gault and Ted Kotsaftis, the network set the stage for the rebrand with a simple brief: Content first. Keep it simple. Have fun.

“Needless to say, the brief was a dream for us,” Gault confirmed. “Sophisticated creative executions of irreverent content are our strong suit.”

The extensive design package is surprising, energetic and entertaining, with countless inspired, brand-savvy touches. B&T dug deep to celebrate truTV’s iconoclastic content, while keeping it simple and fun for viewers.

“truTV is loud and audacious,” said Kotsaftis. “To position the channel, we created an identity with a scrappy, DIY approach that’s content-forward and nimble. The hand-crafted attitude embodies the brand’s ethos while elevating the creator-driven content. And, the incorporation of footage into every element means that the graphics feel tailored to the content from the start.”

To experience the rebrand in all its glory, tune into truTV and visit



Project Name: truTV REBRAND 2020

Client: WarnerMedia
SVP, Brand Creative TBS/TNT/TruTV: Bret Havey
VP, Brand Creative TBS/TNT/TruTV: Kathryn Allen
Senior Art Director, Brand Creative TBS/TNT/TruTV: Chris Brooks
Senior Design Manager, Brand Creative TBS/TNT/TruTV: Josh Bradford

Directed by BLOCK & TACKLE
Creative Directors: Adam Gault, Ted Kotsaftis
Producer: Megan Anderson
Lead Design: Yun Chen
Design: Adam Gault, Daveion Thompson, Wei-Shen Wang
Animation: Adam Gault, Ted Kotsaftis, Mike Russo, Wei-Shen Wang, Gung-Kai Koo
Toolkit: David Jouppi
GFX Sizzle: Adam Gault, Mike Russo, Wei-Shen Wang
Sizzle Music Track: Skeleton Boogie by Senbei



From the creator:

truTV is an incubator of sorts where talent is encouraged to take bold creative swings on content that’s fun, relatable and highly repeatable. For truTV,


The WarnerMedia/truTV creative team needed a flexible graphic identity and system to embody this ethos. We devised a concept that uses content as the foundation for the graphic language, and applies improvisational and experimental principals to bring it to life. The result is a brand that showcases a rich content catalog and encourages visual creativity with endless possibilities.

Full credits at