MTV Ident #AloneTogether



MTV – Ident
Created by: Leo G Franchi
Music: Provided by the client
Year: 2020

Client: Mtv / ViacomCBS
Creative Director: Tim Livezey
Mtv Staff Team: Annie Hekker, Francesca Batista, Pamela Brill



From the creator:

I was commissioned by MTV to create an ID that says thank you to the heroes of the COVID outbreak, the first responders: public health workers, doctors, nurses, administrators and hospital cleaning staff who are on the front lines of this pandemic. These people, often dealing with limited or rudimentary resources, are risking their own health and facing many challenges as they tirelessly work to support us. While we are staying home, they are stepping up. This ID is part of a series, and it’s connected with the MTV campaign #AloneTogether launched around the pandemic. Process here: