weareseventeen | Hope Grows

An evocative and captivating visual identity designed to promote the worlds largest coral restoration program.

AMV BBDO selected weareseventeen to technically conceive and creatively develop a compelling visual identity for SHEBA’s new global outdoor, social and online campaign.

At the heart of the identity is an organic growing typeface designed to accurately portray the coral restoration that is now happening in reefs around the world thanks to the initiative.

weareseventeen Creative Director Jason Drew:

“After proposing an ambitious and fully procedural coral growth system for a bespoke, animated typeface we were thrilled that Sheba and AMV took the risk. We’re really proud of the results with each character having a unique, organic coral reef growing across print and digital. The best part is it is all to promote a cause that we are very passionate about, which will hopefully make a real difference to the survival of our reefs”.

Visit SHEBA Hope Grows to find out more.


Client: SHEBA
Agency: AMV BBDO
Production: Partizan
Design, Development & Direction: weareseventeen
Animation & Post Production: weareseventeen
Campaign Music: Biggi Hilmars