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SCAD student Jarratt Moody is in Time-based Typography I here at SCAD (a course for which I’m currently the teaching assistant), and he recently finished up a really nice piece for the first project in the class. The basic idea of the project is to take a piece of audio from wherever (movie, song, poetry reading, answering machine) and then represent that audio on screen using only typography.

jmoody.jpg

Jarratt chose a famous bit of dialogue from Pulp Fiction as his subject matter. (Okay, what dialogue from Pulp Fiction isn’t famous?) The resulting piece is full of whimsy and style. Jarratt does some great things with scale and simple but effective camera movements. Get those headphones on and prepare yourself for several lashings of Samuel L. Jackson’s naughty tongue.

Watch the piece | Visit Jarratt’s site

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77 Comments »

Comment by Lil

I love the choice of typeface. the colour scheme. One look at it and you can taste the film on the tip of your tongue. (that hint of seventies retro?) mmmmmm….slick indeed.

 
Comment by Erilaz

That was absolutely brilliant. Best use of text i’ve seen in months.

 
Comment by Marcel

So cool work!
Using just texts and a greatg color pallete.
Congrats man!

 
Comment by daveglanz

That. Was. Awesome.

 
Comment by Simon Robson

great work. I applaud the decision to use only one typeface. Designers so often throw their whole arsenal of typefaces at a project like this and as a result they can look smug and over designed. Congrats, Jarratt, if you ever find yourself in London looking for work, look me up.

 
Comment by Adam B

This is great. Possibly one of the best things Ive seen in a while.

 
Comment by brandj

Brilliant piece. Well done.
I agree, Simon, nice restraint in terms of use of fonts, but I see three typefaces in there … Rockwell, American Typewriter and then Mistral (? I think). But the fact that each is used for only one particular voice / tone at a time and also colored consistently is part of the success of the piece. Nice job, Jarratt.

 
Comment by history is a weapon

I like it. It reminds me of MK12’s Brazil Inspired Macho Box.

 
Comment by ChicO

Yes, the idea itself is nothing new. This typeface thing has been done so often. But for a student piece it’s nicely executed.

 
Comment by phibs

reminded me of an intonation study one did off of the movie “Fight Club” - it was so well executed that it didn’t even need the aid of audio to go along with it… I’ll post a link if I find it.

 
Comment by TinaPinxit

Loved it. Great sense of timing.

 
Comment by JuanitoGarcía

Yeah great work, but what is really stunning for me, apart from the palette, is the blood stain work.

Does anybody knows how to make so perfectly the running-blood effect using ae or simmilar??
Links accepted :D

 
Comment by Seth

Nice piece jaratt

 
Comment by mmm

thanks for the link… and nice fan club going on here… could have been a quickie tho… i thought featured was for the so called “cream o ” stuff.

 
Comment by Klyde

I think we need to make sure this list doesn’t stray to far from sharing “cream o the crop” work and turn into sharing “our friends” work.

Not sure why this one is posted here?

Usually when you copy someone else’s work you add a little bit extra and take it a step farther, but this one’s an insult to MK12’s Macho Box.
(that is, if we are going to rate this comparatively to the common motionographer post.)

 
Comment by ryan

some of the longer sentences that are said really fast dont work so well, when the font is gigantic… unreadable, maybe he was going for that. its good for student work, but its not anything amazing.

 
Comment by david

yeah like…PES & joel lavas updates get a quickie…. student work gets a feature…

 
Comment by dontdrinkhaterade

this is a really solid piece, the mk12 comparison is stupid, especially because they don’t look that alike, and we are comparing one students work to a whole studio. props to you jarratt, dont stop the good work. also, you “designers” that are whining about choices in work by motionographer? i think its refreshing to see what students are doing, they will be creating better work than you soon enough.

 
Comment by sucksuckballs

why does joel lava and PES get a quickie? cuz Justin likes to ride on other people that he knows. this piece does look like mk12’s old stuff from 5 years ago. But hey that’s what a student does… people usually get inspired by real work out there to learn how to do it. Only thing is… I don’t know why this is featured.

 
Comment by Steve

GOLD GOLD GOLD!!!! GREAT JOB I LOVE TEXT AND THAT LOOKS AWESOME…..

 
Comment by lubalin

if this thread were a person it’d be marc macaulay…

 
Comment by Marc

Sorry guys no time today. Gotta run. Casting tomorrow again.

 
Comment by BigSnell
 
Comment by LetsBeHonest

wake up and smell the coffee. a lot of motion graphics work is derivative or a different take on an overused technique. if you’re going to bitch about this piece, then you should be bitching about much of the work you see posted here.

 
Comment by KMFIX

Slow news day?

 
Comment by justin

Slow work day?

 
Comment by Tim Kyde

I absolutely love it.

 
Comment by Tim Kyde

only thing I would change is the rule at the end… and a few spins towards the middle… I love it though

 
Comment by ooom

why are people complaining so much? if the man wants to post something, stop your bitching and let him post.

 
Comment by Yussef

imo the rule at the end makes this piece. the scale of the type is perfect for the ironic and anticlimatic effect of the VO.

 
Comment by Jon

I like the piece, only thing that irked me a bit was there was no use of question marks, I think they could have made a really solid impact at the end of most lines.

 
Comment by Frank D.

i think belief said it best in their pollinate videos that everything is a copy of a copy of a copy - how “original” it is depends on how well you hide your sources - or how obvious they are.

 
Comment by Steven Seagull

how come we never see Justin Cone’s work? we just see an old website. I’d like to see what this guy does now since he’s back in school. Yet he’s a critiquer… yet nothing we can see from current stuff. come on Justin don’t be afraid.

 
Comment by Sprkly Cobra

Its actually not as similar to Macho Box as everyone is making out, Macho Box had alot of 3 dimensional depth and growth of the typography, i mean technically, its similar in some ways, but i wouldnt say he ripped it off, i think he may have been inspired. But all the same, beautiful typography and animation…but as everyone else is saying, not sure why its a feature

 
Comment by skimmas

I think it’s a great piece probably because it follows such a simple system but at the same time is constantly suprising me with little details.

 
Comment by a2visual

you can see justins work at his blog, http://www.juicysauce.com/, some good stuff there, check out “the other room” poem piece.

good work jarratt

 
Comment by guillaume

MK12 DID EXACTLY THE SAME
BUT BETTER
FOUR YEARS AGO
ITS CALLED MACHO BOX
http://www.mk12.com

 
Comment by ChicO

Oh dear, guillaume. We know. Don’t you read the comments? And this is a student piece.

Beside MK12 wasn’t the first. They ripped off others. Was it theDesignersRepublic who first came with these type animations, i think for their “grammy winners” video.

 
Comment by daniel

Johannes Gutenberg came up with movable type. Inspired it all. RIP OFF!!! :) Keep in mind that it is a student piece and it does have some feeling in it, sometimes omitted by fellow acrobaticians designers and animators from big studios.

 
Comment by Wâ„¢

nothing comes from nothing.

 
Comment by pomak7

Indeed, really nice.
Made me think of a serie typographicals I did some years ago. So I supose everybody did it once. :-)
http://llx-nozap.blogspot.com/2007/01/fezztival-channel-idents.html

 
Comment by cbr

Typography is never underated,

 
Comment by Ben

Holy **** that was cool! Awesome use of typography & camera movement. I’m jealous……

 
Comment by Bramus!

Awesome! Really really nice!

 
Comment by Chris Harrison

Amazing work! Thanks for sharing that. That is one of my favorite scenes from Pulp Fiction.

 
Comment by MICA

Sorry but i am missing something.. People seem to love this piece.. Sorry but it seems that there is no sense of what is good or bad.. I think is a mediocre piece. It seems most people here are used to very low standars

 
Comment by Jonathan Phillips

Too bad it didn’t end with “Mrs. Eaves.”

 
Comment by James

I liked the use of typeface, colour, scale and motion in this piece. The timing and pace of the piece works brilliantly, but that has a lot to do with the fine performance of the original cast.

Overall I enjoyed the whole experience, but I’m intrigued by the comment made by MICA that “there is no sense of what is good or bad”. Was it directed at the people posting here or the feel of the scene in the piece?

 
Comment by DAVIJAHN
 
Comment by Chris Harrison

@MICA - A mediocre piece? No sense of what is good or bad? You’re entitled to your opinion. Heaven forbid someone else like something that offends your sensibilities…

I liked the piece. I liked the use of typography. I liked the changes in direction, and the use of blood splatters and whatnot to accentuate the typography (and the dialogue!) in key scenes. Is it ground-breaking work? No. But as an exercise in creativity AND learning - and especially considering this came from a student - it’s pretty good.

 
Comment by RK

I agree, not that cool. After all, it is student work, and it looks like a student project. I hope motionographer doesn’t become a whore page for SCAD students.

 
Comment by LEo

i know it’s been said ALLOT - but this is ABSOLUTELY EXCELLENT!! … I LOVE it!

 
Comment by Herb Lubalin

You’re my new hero.

Keep up the good work!

I’d love to see more.

 
Comment by Roger Poole

Excellent job!

 
Comment by Sheik Yerbouti

Screw the haters. This was a great piece and very inspiring.

 
Comment by Gav

I love it. Awesome. Is this on youtube? If i blog it, I’d like to embed it.

 
Comment by Vladimir

Fabulous and well executed. I felt as if I was watching the movie with a little extra panache.

 
Comment by RK

Now everybody get back to animating in-store cigarette ads. This piece has gotten enough drool on it.

 
Comment by OffBeatMammal

Forgive the initial ramble…

I’m a nerd. I build the backend for very large websites. As such all the designers I work with on a regular basis hate me because I think black text, white background with no styling or graphics is great because it equals performance and low bandwidth costs
Kudos to the designers who remind me that sometimes graphics and styling are important (Cat, Kerri, Brett, Tai - sorry!).

I never (or very, very rarely) feel the urge to flag graphics to other peope (beside the fact I have no credibility!) but as a layperson this piece is awesome.

Unlike the jaded professionals who point out that it’s been done before (and I’m sure I remember use of animated typography on kids TV shows such as early Sesame Street) they forget. This is a student. Doing a homework assignment. On his own. Not a studio with a dozen dedicated folks and an intern to fetch the coffee, a client to bill blind and half a million dollars worth of equipment.

It seeks to deliver a message, in a constrained medium while capturing the feel and mood of the dialogue. And it succeeds.

It heartens me to see talented ceative newcomers like this (and amuse me to see the jaded hacks try to knock them down to protect teir own lame reputations and work). I open magazines, visit websites, watch TVCs today and fail to be engaged by the vast majority.

If this had been a product pitch the pace, energy and simplicity would have piqued my curiosity. I expect to see it surface (ripped off by a mainstream agency) but without the purity advertising dog food or something very soon!

 
Comment by jm

genius!!!!!
genius!!!!!genius!!!!!
genius!!!!!genius!!!!!
genius!!!!!genius!!!!!
genius!!!!!genius!!!!!
genius!!!!!genius!!!!!
genius!!!!!genius!!!!!
genius!!!!!genius!!!!!
genius!!!!!

 
Comment by tosh

now on boing boing! good job :-)

 
Comment by Connor

I like how it ends talking about fucking Mrs. Wallace….who is also the president of SCAD

 
Comment by mgabrys

Unlike the MK12 material this one is better for what the other lacks. Simplicity. The MK12 piece is wayyyy to cluttered and doesn’t track well. Just a jumble. This one has a lot of humor and is projects the intense dialogue better. Even the blood isn’t distracting.

Plus I’m a sucker for watching type fall into a jumble. (Don Hertzfeldt did this to great comedic effect in “Rejected”) Great opening, and really makes the sound foley a feature and not something that needed to be skipped over.

 
Comment by SCAD-RULES

Jarratt… can I get in line to give you another fellow-SCAD-student-sympathy-hand-job?!!

SCAD RULES!

Maybe if we all tell each other we’re great and agree to not hurt each other’s feelings (I’ll like yours, if you like mine!) then our confidence level will collectively sky-rocket inadvertently making us more talented!

I think jm said it best by declaring your pretty-good-for-a-student piece genius! That sucks though man, looks like there’s nowhere to go but down… oh wait, I guess we could add another “genius!!!!! genius!!!!! genius!!!!! genius!!!!!” to it.

If only my wrist could stroke with the fluidity of jm’s.

 
Comment by THA_DON

i love the PES piece posted in the quickies… sorry i had to post a comment here, but the “quickies” section doesnt have options for comments.
I also like Joel’s updates.. his work has been maturing in a really good way as he has been in the game since before the vector days. He also seems to be more of a music video style designer now.

 
Comment by THA_DON

oh and justin’s friend’s typo what-ever it is thingie is ummm… donno…. a good excersise? im not sure what we are suppose to be looking at other than someone learning to keyframe type sideways, upwards and down to keep up with VO in after affects…? well, ummm… have a good day?… i mean im not sure what we are suppose to be saying here….?

 
Comment by teaBagger

This is positively, absolutely, fukn awesome!
Blends and compliments the dialog beautifully….

10/10 motherfucker

 
Comment by ACJ
 
Comment by Ben

Just plain cool.

 
Comment by Evan Erwin

Just wanted to say I loved the piece. Thanks for sharing it, I look forward to your future work :)

 
Comment by Jeff

Awesome! Definitely one of the coolest things I’ve seen in a while.

 
Comment by dudefromelswhere

the is well done, but thats it, there are so many better studentpieces out there! anf its not very original at all!

 
Comment by fukitol