nailgun* for Universal
nailgun* recently posted a redesign for multi-national network Universal. (Yes, that Universal.) It’s a beautiful set of semi-narrative vignettes all viewed through a stylish, sleek lens.
Massive props to nailgun* for—well…nailing the color control on this project. They took an extremely limited palette and suffused all the visuals with a jewel-like brilliance that is perfectly coordinated with the live action. That combined with nailgun*’s fluid motion and animation sells me on the whole package.
Wednesday, October 3rd 2007 at 10:29 am |
Justin, we’ve got 3 talented SCAD alumns credited on these!
Wednesday, October 3rd 2007 at 10:40 am |
in a bizarre way these feel like they have an 80’s feel to them. the subject matter of the pieces themselves isn’t anything new. I mean, they’re in super 3D land, but I feel like they’re out of touch. but then again… it’s for universal. nailgun did a good with the visuals.
Wednesday, October 3rd 2007 at 12:08 pm |
captivating visuals, but it seems like something is missing to me. Definitely almost has an 80’s feel to me too. maybe it’s the soundtrack that takes away from the clips.
Wednesday, October 3rd 2007 at 12:28 pm |
I agree with staticjoe. Something IS missing. There’s so much going on for such a weak concept — I almost don’t get it.
Wednesday, October 3rd 2007 at 12:41 pm |
go SCAD, I am an alum myself. It is becoming a household name.
Wednesday, October 3rd 2007 at 2:18 pm |
there are quite a few noticeable errors in the keying on a lot of these. Particularily the “whats on” video.
Wednesday, October 3rd 2007 at 2:25 pm |
“there are quite a few noticeable errors in the keying on a lot of these. Particularily the “whats onâ€? video.”
the dirt to the right of the final woman’s head? also, wonder if the “universal” logo is supposed to pop off?
Wednesday, October 3rd 2007 at 4:53 pm |
The ideas seem a little lean, but the visuals are nice. I launched that network at the place I used to work, so its interesting to see how the design evolved into something more modern.
Wednesday, October 3rd 2007 at 5:19 pm |
Beautifully done but the direction and soundbed have a very early 90’s ‘Disney Epcot Center’ feel to them, do you know what i mean?
Wednesday, October 3rd 2007 at 6:23 pm |
“the dirt to the right of the final woman’s head?”
yes, the light wrapping is also a tad too extreme in a lot of areas. might be just the compositor in me, but I sure hope these are addressed before i see this on air or it will irk me to no end.
.
Wednesday, October 3rd 2007 at 6:39 pm |
These are very well done. I like the little stories (even though they are a bit opened ended). I get the network via satellite and i must say this is a huge step in the right direction for the look of their network.
Thursday, October 4th 2007 at 12:18 pm |
Windows is my favorite. Also, I don’t think that elevator is up to code.
Sunday, October 7th 2007 at 12:11 am |
i think the dirt is caused by QT compression?
Monday, October 8th 2007 at 3:57 pm |
Doesn’t work for me. Sure, it’s nicely executed. But it’s cold, and it most certainly doesn’t say “universal”. I always assumed that Universal’s branding was, ..well, supposed to be universal, but somehow these spots focus on the shiny people and the shiny buildings and the shiny world enclosed in a perfect shiny bubble.
I actually think the old spots were more powerful.
But the colors are pretty.