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July 4, 2009
July 2, 2009
July 1, 2009
Motion Theory crafts some beautiful moments for W+K Amsterdam and Tanqueray in this deceptively simple spot
June 30, 2009
Digital Kitchen gets creative with these 2 new MGD Spots. “One and the Same” and “Fresh.” Have a look below at some very interesting behind the scenes shots: Blocking move ::Â PoolTake ::Â TapFromOnSet :: CG ICE Breakdown
June 29, 2009
June 27, 2009
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Play-Doh Passion
The new Bravia spot for Sony by Passion Pictures is online now and is just wonderful. They used 40 stop-motion animators in New York City to wrangle real plasticine sculptures on location. Part of the appeal of the commercial is the tactile nature of the clay and the various faces and reactions to seeing it happen live. It’s ambitious but still charmingly low-tech. And I’m glad they didn’t over-hype this edition of the series. A really nice piece of film-making. 
27 responses to “Play-Doh Passion” |
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Thursday, October 4th 2007 at 11:20 am |
The surprise effect was pretty much spoiled by the teaser (or ad for the ad) they released some weeks ago. I love it, but in my mind, it’s definitely not as successful as the two previous efforts. Maybe because the music is such an obvious choice.
Thursday, October 4th 2007 at 11:25 am |
I can’t imagine the headache this must have been to plan and execute. I looove it. well done!
Thursday, October 4th 2007 at 11:30 am |
This is my favorite of the three. Good job guys, and cheers!
Thursday, October 4th 2007 at 12:14 pm |
the first one was great, the second one was a bit of a letdown, but I think this is my favorite also. Maybe I’m just a sucker for bunnies.
Thursday, October 4th 2007 at 1:27 pm |
Still a little too random for me at the end- but christ it beats ‘random running clown for no reason’ any day. Favorite of the three.
Thursday, October 4th 2007 at 1:30 pm |
Favorite here as well.
Thursday, October 4th 2007 at 4:52 pm |
I agree as well. It’s my favorite one so far. Having said that, If this had debuted the series I wouldn’t have liked it nearly as much. The idea of knowing it’s a Bravia advertisement, also knowing what Bravia adverts ARE and excepting them for what they are, allows more leniency (at least in my mind) in “how” it’s said rather than “what” is said.
Thursday, October 4th 2007 at 8:37 pm |
Amazing work. However, I can’t seem to ignore this article Ive read regarding Passion Picture’s work on this.
http://gizmodo.com/gadgets/adwatch/sony-bastards-ripped-off-the-bunny-tsunami-ad-307398.php
Thursday, October 4th 2007 at 8:46 pm |
http://gizmodo.com/gadgets/adwatch/sony-bastards-ripped-off-the-bunny-tsunami-ad-307398.php?autoplay=true
Just read this off Gizmodo
Thursday, October 4th 2007 at 10:16 pm |
i love bunnies!
Thursday, October 4th 2007 at 10:18 pm |
oh shiiiiiiiiiit
http://gizmodo.com/gadgets/adwatch/sony-bastards-ripped-off-the-bunny-tsunami-ad-307398.php?autoplay=true
everybody hear about this? “Passion Pictures animation studio ripped off KozynDan’s after requesting samples of their work and never called them back. Dan just wrote me an email about it to confirm”
Thursday, October 4th 2007 at 10:19 pm |
“Passion Pictures animation studio ripped off KozynDan after requesting samples of their work and never called them back. Dan just wrote me an email about it to confirm.” The post is on Gizmodo, Lame..
Thursday, October 4th 2007 at 10:56 pm |
Awesome.. what makes it more awesome is how it is done through stop motion… I can’t imagine all the work and effort put into this… great job…
Read the post at Gizmodo.com and the comments written there are all rather compelling thoughts… Its not a total ripped off, in my opinion…
Friday, October 5th 2007 at 12:31 am |
Stop motion is always awesome and I love this but I still prefer the 1st one (it also better showcases the Bravia LCDs better)
Friday, October 5th 2007 at 5:04 am |
David is directing his venom at the wrong party . The idea, bunnies in NYC, comes from the ad agency. Passion Pictures is hired to execute the spot.
Friday, October 5th 2007 at 7:26 am |
http://gizmodo.com/gadgets/adwatch/sony-bastards-ripped-off-the-bunny-tsunami-ad-307398.php
Friday, October 5th 2007 at 8:27 am |
rip off. it’s the worst when it happens to you. I really like this ad, but reading the gizmodo post makes me mad at them for not involving the creators of the ‘bunnies.’ what the f?
http://gizmodo.com/gadgets/adwatch/sony-bastards-ripped-off-the-bunny-tsunami-ad-307398.php
Friday, October 5th 2007 at 8:28 am |
rip off. it’s the worst when it happens to you. I really like this ad, but reading the gizmodo post makes me mad at them for not involving the creators of the ‘bunnies.’ what the f?
Friday, October 5th 2007 at 9:36 am |
Love the ad. Sucks how it came about though.
KozynDan’s stuff rocks!
Friday, October 5th 2007 at 9:47 am |
This spot is awesome. But come one, wtf .. do Kozyndan have a copyright on bunnies? I respect their work but to cry ripoff is pretty lame.
Friday, October 5th 2007 at 6:55 pm |
Once you see both the “bunny wave” and the “panorama” pictures, its pretty obvious that its less than a coincidence.
Friday, October 5th 2007 at 6:56 pm |
…more than a coincidence i meant
In addition to the agency contacting the original artist prior….
Friday, October 5th 2007 at 7:37 pm |
This great spot will enhance Sonys brand on TV, but when people read about it online, all that will be erased. Sad.
Saturday, October 6th 2007 at 3:47 am |
Video is good OK… BUT… IS THIS A COPY?
Sony bravia ripping they?
http://www.flickr.com/photos/kozyndan/1485005315/in/photostream
Sunday, October 7th 2007 at 3:22 pm |
I was just going to post that, caught that on NT as well…
http://gizmodo.com/gadgets/adwatch/sony-bastards-ripped-off-the-bunny-tsunami-ad-307398.php?autoplay=true
Monday, October 8th 2007 at 4:09 pm |
wtf
Monday, October 8th 2007 at 9:31 pm |
we shouldn’t rush into the conclusion.
making a picture alive requires a different kind of creativity. kozyndan’s work has the look but putting it into a storyline and collaborating with other artists for 3 weeks can’t be just ignored.
however it’s pretty lame that the studio asked kyzyndan bunch of his works and then stop contacting him. they have to give him a credit.