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Play-Doh Passion

rabbits.jpg

The new Bravia spot for Sony by Passion Pictures is online now and is just wonderful. They used 40 stop-motion animators in New York City to wrangle real plasticine sculptures on location. Part of the appeal of the commercial is the tactile nature of the clay and the various faces and reactions to seeing it happen live. It’s ambitious but still charmingly low-tech. And I’m glad they didn’t over-hype this edition of the series. A really nice piece of film-making.

Posted on 4 October 2007 |

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27 responses to “Play-Doh Passion”

  1. Comment by Morey:

    The surprise effect was pretty much spoiled by the teaser (or ad for the ad) they released some weeks ago. I love it, but in my mind, it’s definitely not as successful as the two previous efforts. Maybe because the music is such an obvious choice.

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  2. Comment by squares:

    I can’t imagine the headache this must have been to plan and execute. I looove it. well done!

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  3. Comment by two.oh:

    This is my favorite of the three. Good job guys, and cheers!

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  4. Comment by monovich:

    the first one was great, the second one was a bit of a letdown, but I think this is my favorite also. Maybe I’m just a sucker for bunnies.

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  5. Comment by david:

    Still a little too random for me at the end- but christ it beats ‘random running clown for no reason’ any day. Favorite of the three.

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  6. Comment by KGB:

    Favorite here as well.

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  7. Comment by travis:

    I agree as well. It’s my favorite one so far. Having said that, If this had debuted the series I wouldn’t have liked it nearly as much. The idea of knowing it’s a Bravia advertisement, also knowing what Bravia adverts ARE and excepting them for what they are, allows more leniency (at least in my mind) in “how” it’s said rather than “what” is said.

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  8. Comment by Kendow:

    Amazing work. However, I can’t seem to ignore this article Ive read regarding Passion Picture’s work on this.

    http://gizmodo.com/gadgets/adwatch/sony-bastards-ripped-off-the-bunny-tsunami-ad-307398.php

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  9. Comment by two.oh:

    http://gizmodo.com/gadgets/adwatch/sony-bastards-ripped-off-the-bunny-tsunami-ad-307398.php?autoplay=true

    Just read this off Gizmodo

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  10. Comment by dangthemang:

    i love bunnies!

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  11. Comment by david:

    oh shiiiiiiiiiit

    http://gizmodo.com/gadgets/adwatch/sony-bastards-ripped-off-the-bunny-tsunami-ad-307398.php?autoplay=true

    everybody hear about this? “Passion Pictures animation studio ripped off KozynDan’s after requesting samples of their work and never called them back. Dan just wrote me an email about it to confirm”

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  12. Comment by david:

    “Passion Pictures animation studio ripped off KozynDan after requesting samples of their work and never called them back. Dan just wrote me an email about it to confirm.” The post is on Gizmodo, Lame..

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  13. Comment by zeniamai:

    Awesome.. what makes it more awesome is how it is done through stop motion… I can’t imagine all the work and effort put into this… great job…

    Read the post at Gizmodo.com and the comments written there are all rather compelling thoughts… Its not a total ripped off, in my opinion…

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  14. Comment by r3awak3n:

    Stop motion is always awesome and I love this but I still prefer the 1st one (it also better showcases the Bravia LCDs better)

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  15. Comment by Adbeast:

    David is directing his venom at the wrong party . The idea, bunnies in NYC, comes from the ad agency. Passion Pictures is hired to execute the spot.

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  16. Comment by Marc B.:

    http://gizmodo.com/gadgets/adwatch/sony-bastards-ripped-off-the-bunny-tsunami-ad-307398.php

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  17. Comment by squares:

    rip off. it’s the worst when it happens to you. I really like this ad, but reading the gizmodo post makes me mad at them for not involving the creators of the ‘bunnies.’ what the f?

    http://gizmodo.com/gadgets/adwatch/sony-bastards-ripped-off-the-bunny-tsunami-ad-307398.php

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  18. Comment by squares:

    rip off. it’s the worst when it happens to you. I really like this ad, but reading the gizmodo post makes me mad at them for not involving the creators of the ‘bunnies.’ what the f?

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  19. Comment by oeuf:

    Love the ad. Sucks how it came about though.
    KozynDan’s stuff rocks!

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  20. Comment by jasfish:

    This spot is awesome. But come one, wtf .. do Kozyndan have a copyright on bunnies? I respect their work but to cry ripoff is pretty lame.

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  21. Comment by KGB:

    Once you see both the “bunny wave” and the “panorama” pictures, its pretty obvious that its less than a coincidence.

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  22. Comment by KGB:

    …more than a coincidence i meant :)

    In addition to the agency contacting the original artist prior….

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  23. Comment by mtgentry:

    This great spot will enhance Sonys brand on TV, but when people read about it online, all that will be erased. Sad.

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  24. Comment by humanbulk:

    Video is good OK… BUT… IS THIS A COPY?

    Sony bravia ripping they?
    http://www.flickr.com/photos/kozyndan/1485005315/in/photostream

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  25. Comment by Babe:

    I was just going to post that, caught that on NT as well…
    http://gizmodo.com/gadgets/adwatch/sony-bastards-ripped-off-the-bunny-tsunami-ad-307398.php?autoplay=true

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  26. Comment by tinapinxit:

    wtf

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  27. Comment by garin2:

    we shouldn’t rush into the conclusion.

    making a picture alive requires a different kind of creativity. kozyndan’s work has the look but putting it into a storyline and collaborating with other artists for 3 weeks can’t be just ignored.

    however it’s pretty lame that the studio asked kyzyndan bunch of his works and then stop contacting him. they have to give him a credit.

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