The new Bravia spot for Sony by Passion Pictures is online now and is just wonderful. They used 40 stop-motion animators in New York City to wrangle real plasticine sculptures on location. Part of the appeal of the commercial is the tactile nature of the clay and the various faces and reactions to seeing it happen live. It’s ambitious but still charmingly low-tech. And I’m glad they didn’t over-hype this edition of the series. A really nice piece of film-making.
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