Beautiful transitions and lush compositions make this Guinness spot from Psyop worthy of repeat viewing. As with much of Psyop’s work, this spot also uses narrativeâ€”albeit in a fairly subtle mannerâ€”to move the viewer along from vignette to vignette with a sense of purpose.
NOTE: If this post looks familiar, it’s because it was live for about a day before I took it down at the agency’s request. We swapped out the old, cruddy YouTube video with this new QT directly from Psyop.
Thanks for the tip, Stephen!