Psyop: Guinness “Dot”
Beautiful transitions and lush compositions make this Guinness spot from Psyop worthy of repeat viewing. As with much of Psyop’s work, this spot also uses narrative—albeit in a fairly subtle manner—to move the viewer along from vignette to vignette with a sense of purpose.
NOTE: If this post looks familiar, it’s because it was live for about a day before I took it down at the agency’s request. We swapped out the old, cruddy YouTube video with this new QT directly from Psyop.
Thanks for the tip, Stephen!
Thursday, January 17th 2008 at 8:35 am |
raptor, there´s nothing constructive or stimulating¨in comments such as:
“Corporate pigs.
Sell outs.
This must explain the the lack of creativity and quality of their recent string of spots, why Psyop has lost their touch.
$$$$$$$$$$$$$$
I hope they never screw over their hard working artists. Then again, suits went to college to learn how to screw over artists and now suits are running Psyop.
That to me is making really simple degenerate comments about people you’ve never met before and there stems the problem. You jump to conclusions and make uninformed, emotional comments and that´s why I told you to shut up. Wording like :”My point was that the company seems to have sold out” perfectly illustrate my point. This industry, regardless of who you are is a business and to thrive in it requires working capital. I don´t see you criticizing the fine people and artist at Pixar who back in ‘06 sold themselves to Disney to the tune of $7.4 billion or the fine people at Blue Sky who sold themselves to FOX back in ´97 or The Mill and so on and so on. These companies have all put out groundbreaking work long after being acquired; if anything a fresh injection of capital have allowed them to do bigger and better things and why should things be any different for those people at Psyop.
So yes Raptor just follow your advice and grow up, get a job and prosper. When you´re ready to commence informed and stimulating debates do come back; I´ll be looking forward to it. I wish you the best of luck!!
Monday, January 21st 2008 at 3:42 pm |
My favorite part of this spot is the first 3.5 seconds.