Leroy and Clarkson for Bio
I’ve noticed that, by and large, motion graphics students don’t “get” network packaging. Yeah, they love flashy promos all blinged out to catch viewers’ eyeballs amongst a sea of shiny, sparkly movement. But when it comes to celebrating solid network packages, the only fans seem to be the crickets.
Maybe it’s because quality network packaging skews a little more towards graphic design than balls-to-the-wall mograph. Legibility is key. Readers need to actually read and comprehend a slate of shows or a lower-third or a mortise in order for them to be effective. And figurative legibility—how clearly the network’s identity can be “read” across its programming—is even more important, regardless of how unsexy it might be.
A solid example of what I’m talking about is this new package from Leroy and Clarkson for The Biography Channel’s revamped image as simply “Bio.” L&C rock all the graphic design angles: negative space, scale, judicious use of grid systems, repetition, vibrant but not excruciating chromatic contrasts—you get the idea.
The package’s clean lines and snappy animation imbue Bio with a friendly but sophisticated personality—the kind of branding that’s worth big bucks, even if it doesn’t jump right out and demand them.
Saturday, January 19th 2008 at 11:57 am |
More graphic design, less sparkles.
Saturday, January 19th 2008 at 3:40 pm |
wasn’t it like TLC or TNT or TBS that started this type of thing?
Sunday, January 20th 2008 at 4:48 pm |
nice stuff. it’s tough to cut through all the beautiful noise these days, so perhaps something understated is the best way to set yourself apart.
Sunday, January 20th 2008 at 6:06 pm |
I love the work. Great typography. It is difficult to hate something so simple but smooth and sophisticated.
Sunday, January 20th 2008 at 7:58 pm |
I love this kind of work. Simple and good color match ..
Monday, January 21st 2008 at 2:18 am |
i actually kinda like it.
clever. grown up. cool.
Monday, January 21st 2008 at 2:20 am |
Lack of lens flare leaves me wondering if this can be categorized as motion graphics
Monday, January 21st 2008 at 1:47 pm |
This is beautiful graphic design. Would be cool if we could see more work like this. The flashy Trapcode shine and lens flare stuff is rad but it easily gets old.
Tuesday, January 22nd 2008 at 2:20 pm |
I must agree, very beautiful. Strong typography in the L&C design, but I do know the old internal design team at the National Geographic Channel did a similar style/design/animation to their most recent re-design a solid 3 months ago…with exceptional results.
Wednesday, January 30th 2008 at 1:36 pm |
damn, they’re runnin a clinic on crispy clean here. love it