purdy amazin-

what an odd commercial, about 75% of it is about how this dude ate shit during some big game. I’m guessing that’s a cultural thing and these are airing in china? i mean, you just wouldn’t see a US spot dwell on failure for so long - not that i think it’s a bad thing - it just struck me as different than what we normally see here in “EVERYTHING IS PURRRRFECT” usa. maybe it’s just me.

did i mention that the spot is freakin gorgeous? too bad these little QT’s don’t do the illustrative treatment justice…. bravo psyop

its cute how they think they’ll win..

“little QT”? Are you serious? I think it’s full size.

I like this one. It’s better than the first one IMHO.

But i disagree with Justins blurb “solidarity and non-threatening nationalistic pride”. It is a mere facade for the games. China and human rights?

they have the right to buy Adidas, what else could they possibly want?

I like this spot as well, but I found the other, where the crowd “supports” the players to have a better message.

Although being loosing and still having the balls not only say play again, but also claiming you will win, is a good message as well.

I see what is said in terms of China and human rights, but from what I remember(I was young) living in the former USSR, this ad does not contain as much nationalism/oppression as one might expect from a communist nation.