Psyop/Stink: Adidas “Zheng Zhi”

As a follow up to “Together,” Psyop and Stink created “Zheng Zhi” for Adidas. Like it’s predecessor, “Zheng Zhi” uses crowds of hand-drawn people to convey China’s solidarity and non-threatening nationalistic pride for the upcoming Beijing Olympics. Unlike “Together,” this spot mixes narrative and metaphor to create a more poetic effect that borders on epic.
Full credits
Posted on 5 February 2008 by justin
This entry was posted
on Tuesday, February 5th, 2008 at 2:26 pm.
You can follow any responses to this entry through the RSS 2.0 feed.

Loading ...
RSS feed