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November 6, 2009
November 5, 2009
The crew at Corgan Media Lab create a wilderness of type and triangulated polygons in the AICP Southwest Sponsor Reel. November 4, 2009
Pantural crushes out this awesome reel showcasing his 3D car skills, storytelling abilities and sense of humor.
November 3, 2009
November 2, 2009
October 31, 2009
Nuru International puts a typographic spin on erasing extreme poverty in this visual essay, How Nuru Works.
In a hauntingly beautiful short film, Jean-Julien Pous submits this number to the Louis Vuitton’s Journeys Awards. October 30, 2009
In My Turn, director Tomek Ducki summons a hoard of dancing bears in this new music video from Basement Jaxx, featuring vocals from Dev ‘Lightspeed Champion’ Hynes. October 29, 2009
With essay and explanation by Justin Hilden, take an insightful look into color design for the animated classic, It’s The Great Pumpkin, Charlie Brown. October 28, 2009
Another Gobelins masterpiece: The Lighthouse Keeper (and be sure to check out the creators’ blogs for insight into their process) |
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Psyop/Stink: Adidas “Zheng Zhi”
As a follow up to “Together,” Psyop and Stink created “Zheng Zhi” for Adidas. Like it’s predecessor, “Zheng Zhi” uses crowds of hand-drawn people to convey China’s solidarity and non-threatening nationalistic pride for the upcoming Beijing Olympics. Unlike “Together,” this spot mixes narrative and metaphor to create a more poetic effect that borders on epic.
6 responses to “Psyop/Stink: Adidas “Zheng Zhi”” |
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Tuesday, February 5th 2008 at 4:28 pm |
purdy amazin-
Tuesday, February 5th 2008 at 4:52 pm |
what an odd commercial, about 75% of it is about how this dude ate shit during some big game. I’m guessing that’s a cultural thing and these are airing in china? i mean, you just wouldn’t see a US spot dwell on failure for so long – not that i think it’s a bad thing – it just struck me as different than what we normally see here in “EVERYTHING IS PURRRRFECT” usa. maybe it’s just me.
did i mention that the spot is freakin gorgeous? too bad these little QT’s don’t do the illustrative treatment justice…. bravo psyop
Tuesday, February 5th 2008 at 5:34 pm |
its cute how they think they’ll win..
Tuesday, February 5th 2008 at 5:37 pm |
“little QT”? Are you serious? I think it’s full size.
I like this one. It’s better than the first one IMHO.
But i disagree with Justins blurb “solidarity and non-threatening nationalistic pride”. It is a mere facade for the games. China and human rights?
Tuesday, February 5th 2008 at 10:12 pm |
they have the right to buy Adidas, what else could they possibly want?
Tuesday, February 5th 2008 at 11:59 pm |
I like this spot as well, but I found the other, where the crowd “supports” the players to have a better message.
Although being loosing and still having the balls not only say play again, but also claiming you will win, is a good message as well.
I see what is said in terms of China and human rights, but from what I remember(I was young) living in the former USSR, this ad does not contain as much nationalism/oppression as one might expect from a communist nation.