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Peter Saville: Optical Illusions

This Transport for London PSA proves that simplicity can create a serious impact (pardon the pun).

There are two levels of contrast working in favor of the spot’s message: 1) The internal contrast of quietness and simplicity dramatically wrecked by the relative realism of the collision. 2) The contrast of this spot’s quietness and simplicity against the backdrop of contemporary advertising, which is decidedly unquiet and unsimple (on the whole).

Incidentally, “Optical Illusions” was created in part by Peter Saville, a graphic design mini-legend legend who built a name for himself by designing memorable album art for Factory Records.

I can’t find a bona fide site for Peter Saville that works reliably in all browsers. This site seems to be an archive of sorts. The Saville Associates site appears to require Shockwave, which doesn’t run on MacIntel machines.

Credits:
Agency: M&C Saatchi
Creators: Peter Saville Graham Fink, Mark Goodwin

Via Glossy

Posted on 10 March 2008 |

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14 responses to “Peter Saville: Optical Illusions”

  1. Comment by Douglas:

    I still plan to kick ol’Pete in the nuts if we ever cross paths.

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  2. Comment by andydevries:

    Saville not Seville…. http://www.btinternet.com/~comme6/saville/

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  3. Comment by justin:

    Corrected. Thanks.

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  4. Comment by suprememoves:

    Mini-legend?

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  5. Comment by Simon Robson:

    when i grow up i want to be Peter Saville

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  6. Comment by jahbenji:

    Quite Major Legend mate.

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  7. Comment by Simon Robson:

    I would say…

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  8. Comment by Douglas:

    official site: http://www.saville-associates.com/

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  9. Comment by justin:

    @Douglas: Thanks for the link, but that site is a horrid mess on MacIntel machines. I guess it requires Shockwave, which hasn’t been ported to a Universal Binary. I added the link to the post for those on Windows.

    @the rest of you: I dropped the “mini” and made it just “legend.” :-)

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  10. Comment by Simon Robson:

    @Justin, can you change “legend” to “Demi-God, Lord and Master of all things design”? Or would this be slightly over-stating it? : )

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  11. Comment by KGB:

    What is that motorcyclist thinking, driving on the wrong side of the road…

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  12. Comment by zeniamai:

    @ Simon Robson. Hehehe nice one. I am can now fondly imagine you kissing the ground that Peter Saville Walks. The “Demi-God, Lord and Master of all things design” title is really not that big of an overstatement… Kindda seems just right to me… :)

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  13. Comment by zeniamai:

    found a link: http://www.designmuseum.org/design/peter-saville

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  14. Comment by Douglas:

    Another good one for Transport of London: http://www.dothetest.co.uk/

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