Peter Saville: Optical Illusions
This Transport for London PSA proves that simplicity can create a serious impact (pardon the pun).
There are two levels of contrast working in favor of the spot’s message: 1) The internal contrast of quietness and simplicity dramatically wrecked by the relative realism of the collision. 2) The contrast of this spot’s quietness and simplicity against the backdrop of contemporary advertising, which is decidedly unquiet and unsimple (on the whole).
Incidentally, “Optical Illusions” was created in part by Peter Saville, a graphic design mini-legend legend who built a name for himself by designing memorable album art for Factory Records.
I can’t find a bona fide site for Peter Saville that works reliably in all browsers. This site seems to be an archive of sorts. The Saville Associates site appears to require Shockwave, which doesn’t run on MacIntel machines.
Credits:
Agency: M&C Saatchi
Creators: Peter Saville Graham Fink, Mark Goodwin
Via Glossy
Monday, March 10th 2008 at 5:19 pm |
I still plan to kick ol’Pete in the nuts if we ever cross paths.
Monday, March 10th 2008 at 7:01 pm |
Saville not Seville…. http://www.btinternet.com/~comme6/saville/
Monday, March 10th 2008 at 7:21 pm |
Corrected. Thanks.
Monday, March 10th 2008 at 9:42 pm |
Mini-legend?
Monday, March 10th 2008 at 10:47 pm |
when i grow up i want to be Peter Saville
Monday, March 10th 2008 at 11:07 pm |
Quite Major Legend mate.
Monday, March 10th 2008 at 11:08 pm |
I would say…
Monday, March 10th 2008 at 11:31 pm |
official site: http://www.saville-associates.com/
Tuesday, March 11th 2008 at 12:26 am |
@Douglas: Thanks for the link, but that site is a horrid mess on MacIntel machines. I guess it requires Shockwave, which hasn’t been ported to a Universal Binary. I added the link to the post for those on Windows.
@the rest of you: I dropped the “mini” and made it just “legend.”
Tuesday, March 11th 2008 at 1:09 am |
@Justin, can you change “legend” to “Demi-God, Lord and Master of all things design”? Or would this be slightly over-stating it? : )
Tuesday, March 11th 2008 at 10:05 am |
What is that motorcyclist thinking, driving on the wrong side of the road…
Wednesday, March 12th 2008 at 12:32 am |
@ Simon Robson. Hehehe nice one. I am can now fondly imagine you kissing the ground that Peter Saville Walks. The “Demi-God, Lord and Master of all things design” title is really not that big of an overstatement… Kindda seems just right to me…
Wednesday, March 12th 2008 at 12:40 am |
found a link: http://www.designmuseum.org/design/peter-saville
Friday, March 14th 2008 at 12:30 pm |
Another good one for Transport of London: http://www.dothetest.co.uk/