Peter Saville: Optical Illusions | Motionographer | Digital Filmmaking, Animation, Motion Graphics, Design, Film, Visual Effects and Experimental Moving Image Storytelling

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Peter Saville: Optical Illusions Posted by Justin Cone This Transport for London PSA proves that simplicity can create a serious impact (pardon the pun). There are two levels of contrast working in favor of the spot’s message: 1) The internal contrast of quietness and simplicity dramatically wrecked by the relative realism of the collision. 2) The contrast of this spot’s quietness and simplicity against the backdrop of contemporary advertising, which is decidedly unquiet and unsimple (on the whole). Incidentally, “Optical Illusions” was created in part by Peter Saville, a graphic design ~~mini-legend~~ legend who built a name for himself by designing memorable album art for Factory Records. I can’t find a bona fide site for Peter Saville that works reliably in all browsers. This site seems to be an archive of sorts. The Saville Associates site appears to require Shockwave, which doesn’t run on MacIntel machines. Credits: Agency: M&C Saatchi Creators: Peter Saville Graham Fink, Mark Goodwin Via Glossy Posted on 10 March 2008 \| http://www.douglasfiliak.com Douglas I still plan to kick ol’Pete in the nuts if we ever cross paths. http://andydevries.co.uk/ andydevries Saville not Seville…. http://www.btinternet.com/~comme6/saville/ http://justincone.com justin Corrected. Thanks. http://www.todayistomorrow.net suprememoves Mini-legend? http://www.knife-party.net Simon Robson when i grow up i want to be Peter Saville jahbenji Quite Major Legend mate. http://www.knife-party.net Simon Robson I would say… http://www.douglasfiliak.com Douglas official site: http://www.saville-associates.com/ http://justincone.com justin @Douglas: Thanks for the link, but that site is a horrid mess on MacIntel machines. I guess it requires Shockwave, which hasn’t been ported to a Universal Binary. I added the link to the post for those on Windows. @the rest of you: I dropped the “mini” and made it just “legend.” :-) http://www.knife-party.net Simon Robson @Justin, can you change “legend” to “Demi-God, Lord and Master of all things design”? Or would this be slightly over-stating it? : ) http://www.digitalfiction.com KGB What is that motorcyclist thinking, driving on the wrong side of the road… http://www.lazymovie.com zeniamai @ Simon Robson. Hehehe nice one. I am can now fondly imagine you kissing the ground that Peter Saville Walks. The “Demi-God, Lord and Master of all things design” title is really not that big of an overstatement… Kindda seems just right to me… :) http://www.lazymovie.com zeniamai found a link: http://www.designmuseum.org/design/peter-saville http://www.douglasfiliak.com Douglas Another good one for Transport of London: http://www.dothetest.co.uk/