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onedotzero for Asics


Most of you who know onedotzero will know them as the international event network and DVD label that has championed tomorrow’s innovators in moving-image for over a decade. I think it’s safe to say that onedotzero are greatly responsible for inspiring a whole generation of creatives and turning them (Me included) onto the possibilities in experimental moving-image.

For over three years now, onedotzero industries have been branching out into production work. One of their latest projects through dentsu japan, was to create short films for the Asics sponsorship of the recent Tokyo marathon. A five-way pitch coalesced into three films being made by Johnny Hardstaff, plusetplus and Seed. I especially like Seed’s film and how they describe the environment with white negative space.

It will be interesting to see what comes next from onedotzero industries as a hybrid agency/production company, with the founder Shane Walters as creative director. Without doubt their position as curators of the moving-image explosion over the last 10 years gives them a unique perspective.

Posted on 7 April 2008 |

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