Psyop + Converse + Pharrell + N.E.R.D. + More
To celebrate the 100th anniversary of the iconic shoe brand, Converse has brought together Pharrell, Julian Casablancas, Santogold and N.E.R.D. The supergroup created “My Drive Thru,” an original full-length track for Converse’s birthday, who topped off the A-list roster by hiring Psyop to handle the visuals.
Psyop’s cutout aesthetic feels simultaneously homespun and high-end, due in part to the obvious time spent on pre-production and planning. It’s a perfect match for the hybrid soundtrack and the disparate personas of its performers. (And in case you’re wondering, the visuals are 100% CG.)
UPDATE: The Converse mini-site has been updated with a slightly higher-res video. Check it out here.
Credits
Interview with Psyop directors Marie Hyon & Marco Spier
Posted on 9 July 2008 by dieLAMB
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on Wednesday, July 9th, 2008 at 4:54 pm.
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