Psyop + Converse + Pharrell + N.E.R.D. + More
To celebrate the 100th anniversary of the iconic shoe brand, Converse has brought together Pharrell, Julian Casablancas, Santogold and N.E.R.D. The supergroup created “My Drive Thru,” an original full-length track for Converse’s birthday, who topped off the A-list roster by hiring Psyop to handle the visuals.
Psyop’s cutout aesthetic feels simultaneously homespun and high-end, due in part to the obvious time spent on pre-production and planning. It’s a perfect match for the hybrid soundtrack and the disparate personas of its performers. (And in case you’re wondering, the visuals are 100% CG.)
UPDATE: The Converse mini-site has been updated with a slightly higher-res video. Check it out here.
Interview with Psyop directors Marie Hyon & Marco Spier
Wednesday, July 9th 2008 at 5:05 pm |
Their lo-fi styled projects like this, adidas blue, napster even, are more appealing to me than the ginormous 3d orgies. Fun video. A fraction of narrative would make it even better.
Friday, July 11th 2008 at 2:33 am |
What is this. Beck? It sounds alot like something beck would produce.
Wednesday, July 9th 2008 at 5:17 pm |
I agree with the lack of narrative, but the aesthetics were so appealing I found myself watching it multiple times.
In some ways, seeing how it’s a short song and made specifically for this event, the lack of narrative is forgivable.
Great piece overall!
Wednesday, July 9th 2008 at 7:07 pm |
This video is amazing. Very well executed. The paper cutout work is ridiculous, they really pushed what you could do with just the paper cutout idea. I think Santogold stole the show here for sure.
Thursday, July 10th 2008 at 5:22 am |
great job , amazing style …
Thursday, July 10th 2008 at 9:34 am |
the video loads, but won’t play.
Thursday, July 10th 2008 at 9:52 am |
My jaw dropped when I first saw this piece, I then proceeded to wet myself at the technique behind it.
To say it’s good is an understatement. Can’t wait to see the other stuff that comes outta their camp.
Thursday, July 10th 2008 at 11:44 am |
you wake up, you sit in front of the computer, you cruise the headlines, you watch this video, you crawl back in bed. Inspriring and intimidating both!
Thursday, July 10th 2008 at 3:38 pm |
Agreed.
I’m so amazed by this video! I want to know how it was done! Anyone have any clues? By saying “100% CG” do they mean the singers were even modeled, textured, animated and then put on these cutouts which were then animated? Or was video of them somehow put onto these 3D cutouts frame by frame and animated from that?
Pysop foreverrrr!
Thursday, July 10th 2008 at 4:23 pm |
We actually shot the talent standing in front of full size paper cut outs on a giant paper stage and made them perform as if they were in stop motion.
Saturday, July 12th 2008 at 12:46 pm |
I could of sworn it was all green screen. What was the size of the team? How long was post-production?
Saturday, July 12th 2008 at 1:06 pm |
I should be updating with a full credits list by Monday or Tuesday.
Thursday, July 10th 2008 at 12:14 pm |
have to agree with santagold stealing the show, had to go out and pick up her cd.
psyop’s work is exceptional, as always, but i can’t remember the last time i watched a clip this many times.
Friday, July 11th 2008 at 5:04 am |
I love this piece, and Psyop are amazing too. But I fucking hate Converse! They’ve turned into the alternative Nike. Anyone remember the product placement in ‘I, Robot’?
Friday, July 11th 2008 at 10:04 am |
Converse is owned by Nike…
And i’m still watching this piece.
Friday, July 11th 2008 at 10:06 pm |
Love the video think its great piece. Kinda hate the song Casablacas seems so out of place. Good job guys at Psyop. Maybe if they just had Santogold.
Saturday, July 12th 2008 at 11:56 am |
Another amazing job by Psyop. Wow.. awesome idea and very well executed. Had to take forever in production. Favorite transition is Julian falling through the pages of paper. Crazy! Good job you guys at Psyop. Can’t wait to see what you come up with in the future.
Sunday, July 13th 2008 at 10:20 am |
Anyone knows how to fold paper with After effects like the video at 2:28? I know that maybe that was did by creating a stop-motion sequence but maybe there is a good way to do it in AE too… Any help will be appreciated, thanks
Thursday, July 17th 2008 at 3:02 pm |
Awesome! If it was done analog then it would be epic!