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A52 and W+K Tokyo for Nike Lab

Directed internally by 3D Supervisor Andrew Hall, A52 created this simple, yet stunning film for Nike Lab via W+K Tokyo.

Reminiscent of some of the early 1stAveMachinenature documentaries,” this whimsical piece possesses that something that keeps it just one small step away from reality.

via Feed

Posted on 13 July 2008 by dieLAMB
1 Star2 Stars3 Stars4 Stars5 Stars (1 votes: 5 out of 5)

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10 Comments »

Comment by Matt
2008-07-13 22:24:08

man, that silence was deafening - nice change. great spot.

 
Comment by langust
2008-07-14 02:05:15

great mov

 
Comment by anonymouse
2008-07-14 02:29:14

ooooooh i like.

 
Comment by bob
2008-07-14 08:10:53

Sweet! I just wish I could watch a nice clean quicktime version. Flash video, argh!

 
Comment by nargles
2008-07-14 08:51:35

Bob, you’re right, flash video worst ever.
Amazing work, clever and well executed.

 
Comment by Josh
2008-07-14 12:44:20

Bastards!!!!
man is this shit all CG? that shoe made out of spiderwebs looks amazing, great organic design.

 
Comment by Erik
2008-07-15 03:48:43

good originality and great camera =)

 
Comment by jung7110
2008-07-16 02:13:25

like it !!

 
Comment by Deocliciano
2008-07-16 05:20:34

Lovely!!!!!
That is a Winner!

 
Comment by wabash
2008-07-16 11:14:33

Ya that flash is rough, but from what I could see it’s beauty

 

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