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A52 and W+K Tokyo for Nike Lab

Directed internally by 3D Supervisor Andrew Hall, A52 created this simple, yet stunning film for Nike Lab via W+K Tokyo.

Reminiscent of some of the early 1stAveMachinenature documentaries,” this whimsical piece possesses that something that keeps it just one small step away from reality.

via Feed

Posted on 13 July 2008 |
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Rating: 5.0/5 (1 vote cast)

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10 responses to “A52 and W+K Tokyo for Nike Lab”

  1. Comment by Matt:

    man, that silence was deafening - nice change. great spot.

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  2. Comment by langust:

    great mov

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  3. Comment by anonymouse:

    ooooooh i like.

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  4. Comment by bob:

    Sweet! I just wish I could watch a nice clean quicktime version. Flash video, argh!

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  5. Comment by nargles:

    Bob, you’re right, flash video worst ever.
    Amazing work, clever and well executed.

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  6. Comment by Josh:

    Bastards!!!!
    man is this shit all CG? that shoe made out of spiderwebs looks amazing, great organic design.

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  7. Comment by Erik:

    good originality and great camera =)

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  8. Comment by jung7110:

    like it !!

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  9. Comment by Deocliciano:

    Lovely!!!!!
    That is a Winner!

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  10. Comment by wabash:

    Ya that flash is rough, but from what I could see it’s beauty

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