A52 and W+K Tokyo for Nike Lab
Directed internally by 3D Supervisor Andrew Hall, A52 created this simple, yet stunning film for Nike Lab via W+K Tokyo.
Reminiscent of some of the early 1stAveMachine “nature documentaries,” this whimsical piece possesses that something that keeps it just one small step away from reality.
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man, that silence was deafening - nice change. great spot.
great mov
ooooooh i like.
Sweet! I just wish I could watch a nice clean quicktime version. Flash video, argh!
Bob, you’re right, flash video worst ever.
Amazing work, clever and well executed.
Bastards!!!!
man is this shit all CG? that shoe made out of spiderwebs looks amazing, great organic design.
good originality and great camera =)
like it !!
Lovely!!!!!
That is a Winner!
Ya that flash is rough, but from what I could see it’s beauty