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United Airlines “It’s Time to Fly”

Over the weekend, we posted Shy the Sun’s “Sea Orchestra,” which, it turns out, was only one of five remarkable spots in a campaign from United Airlines and its new ad agency BD’M. For your viewing pleasure, here’s a roundup of the entire series:

“Heart” Directed by Jamie Caliri


NOTE: You may remember Jamie’s previous work for United Airlines, “Dragon.”

“Two Worlds” Directed by SSSR and Gaelle Denis

“Moondust” | Directed by Ishu Patel

“Butterfly” | Directed by Aleksandra Korejwo

“Sea Orchestra” | Directed by Shy the Sun


Client: United Airlines
Agency: Barrie D’Rozario Murphy

Sea Orchestra
Exec. Creative Directors: Stuart D’Rozario, Bob Barrie
Copywriter: Phil Calvit
Art Director: James Zucco
Agency Producers: Holly Stone / Jack Steinmann
Directors/Animation: Jannes Hendrikz and Ree Treweek (Shy the Sun)
Production Company: DUCK Studios
Exec Producer: Mark Medernach
Producer: Nina Pfeiffer
Music Arrangement: Trivers & Myers
Sound Design/ Mix: Ken Chastain, Pixel Farm

Two Worlds
Exec. Creative Directors: Stuart D’Rozario, Bob Barrie
Copywriter: Dan Mackaman
Art Director: James Zucco
Agency Producers: Holly Stone / Jack Steinmann
Animator: SSSR / Gaelle Denis
Production Company: Passion Pictures
Producer: Belinda Blacklock
Music Arrangement: Trivers & Myers
Mix: Ken Chastain, Pixel Farm

Heart
Exec. Creative Directors: Stuart D’Rozario, Bob Barrie
Copywriter: Dan Mackaman
Art Director: James Zucco
Agency Producers: Holly Stone / Jack Steinmann
Animator: Jamie Caliri
Production Company: DUCK Studios
Exec Producer Mark Medernach
Music Arrangement: Trivers & Myers
Mix: Ken Chastain, Pixel Farm

Moondust
Exec. Creative Directors: Stuart D’Rozario, Bob Barrie
Art Director: Brian Lambert
Agency Producers: Holly Stone / Jack Steinmann
Animator: Ishu Patel
Production Company: Image par Image
Production Coordinator: Aileen Brophy
Music Arrangement: Trivers & Myers
Mix: Ken Chastain, Pixel Farm

Butterfly
Exec. Creative Directors: Stuart D’Rozario, Bob Barrie
Art Director: Brian Lambert
Agency Producers: Holly Stone / Jack Steinmann
Animator: Alexsandra Korejwo
Production Company: ACME Filmworks
Exec Producer: Ron Diamond
Producer: David Schmier
Music Arrangement: Trivers & Myers
Mix: Ken Chastain, Pixel Farm

Posted on 13 August 2008 by justin
1 Star2 Stars3 Stars4 Stars5 Stars (29 votes: 4.86 out of 5)

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10 Comments »

Comment by Ali Baba
2008-08-13 11:31:00

VO sounds like Robert Redford, is it?

Comment by justin
2008-08-13 13:38:15

Yep, that’s Robert Redford.

 
 
Comment by frankenstyles
2008-08-13 11:39:56

All of theses are exceptionally beautiful. And I loved that, with the exception of ‘Two Worlds’ (mostly), they all had a hand crafted throwback style which rather than seeming dated made them feel classic and timeless - ‘Moondust’ and ‘Butterfly’ in particular. What brave creative :)

 
Comment by MHR
2008-08-13 14:54:08

Agreed - this is a great set, and in many ways blows the flashiest digital mograph piece out of the water. Much more tactile, much more human. And sticking with Gershwin’s Rhapsody for over a decade doesn’t hurt either.

I love that United keeps investing in marketing like this. Among the others listed here, don’t forget the Quickie posted here awhile back…

http://www.youtube.com/watch?v=nU5DasW5nUY

One of the best posts in a long time. Thanks man.

 
Comment by MHR
2008-08-13 14:59:29

Also, interesting that “Sea Orchestra” put some focus on the Killer Whale. Reminds me of an older United commercial…

http://www.airodyssey.net/video/united2.mpg

 
Comment by Frozensmokeprod
2008-08-13 17:32:45

I liked hearts version of Rhapsody in Blue.

 
Comment by Frozensmokeprod
2008-08-13 17:34:40

All these pieces remind me of watching “the art Show” with my son. It was on HBO, and pretty good stuff.

 
Comment by oeuf
2008-08-13 18:30:21

Hearts, like Caliri’s prev Dragon, had me floored. Absolutely beautifully crafted and composed.
All these spots are fantastic!

 
Comment by BrandonLori
2008-08-17 18:41:11

These spots are incredible together, and individually, stand out on their own, with each feeling entirely hand-made, like moving illustrations. Does anybody else think that “Sea Orchestra” was inspired from the seminal “Tale of How,” by The Black Heart Gang?

Comment by Bob Barrie
2008-08-21 02:22:32

Fyi, “Sea Orchestra” WAS created by The Black Heart Gang, aka Shy the Sun.

 
 

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