United Airlines “It’s Time to Fly”
Over the weekend, we posted Shy the Sun’s “Sea Orchestra,” which, it turns out, was only one of five remarkable spots in a campaign from United Airlines and its new ad agency BD’M. For your viewing pleasure, here’s a roundup of the entire series:
“Heart” Directed by Jamie Caliri
NOTE: You may remember Jamie’s previous work for United Airlines, “Dragon.”
“Two Worlds” Directed by SSSR and Gaelle Denis
“Moondust” | Directed by Ishu Patel
“Butterfly” | Directed by Aleksandra Korejwo
“Sea Orchestra” | Directed by Shy the Sun
Client: United Airlines
Agency: Barrie D’Rozario Murphy
Sea Orchestra
Exec. Creative Directors: Stuart D’Rozario, Bob Barrie
Copywriter: Phil Calvit
Art Director: James Zucco
Agency Producers: Holly Stone / Jack Steinmann
Directors/Animation: Jannes Hendrikz and Ree Treweek (Shy the Sun)
Production Company: DUCK Studios
Exec Producer: Mark Medernach
Producer: Nina Pfeiffer
Music Arrangement: Trivers & Myers
Sound Design/ Mix: Ken Chastain, Pixel Farm
Two Worlds
Exec. Creative Directors: Stuart D’Rozario, Bob Barrie
Copywriter: Dan Mackaman
Art Director: James Zucco
Agency Producers: Holly Stone / Jack Steinmann
Animator: SSSR / Gaelle Denis
Production Company: Passion Pictures
Producer: Belinda Blacklock
Music Arrangement: Trivers & Myers
Mix: Ken Chastain, Pixel Farm
Heart
Exec. Creative Directors: Stuart D’Rozario, Bob Barrie
Copywriter: Dan Mackaman
Art Director: James Zucco
Agency Producers: Holly Stone / Jack Steinmann
Animator: Jamie Caliri
Production Company: DUCK Studios
Exec Producer Mark Medernach
Music Arrangement: Trivers & Myers
Mix: Ken Chastain, Pixel Farm
Moondust
Exec. Creative Directors: Stuart D’Rozario, Bob Barrie
Art Director: Brian Lambert
Agency Producers: Holly Stone / Jack Steinmann
Animator: Ishu Patel
Production Company: Image par Image
Production Coordinator: Aileen Brophy
Music Arrangement: Trivers & Myers
Mix: Ken Chastain, Pixel Farm
Butterfly
Exec. Creative Directors: Stuart D’Rozario, Bob Barrie
Art Director: Brian Lambert
Agency Producers: Holly Stone / Jack Steinmann
Animator: Alexsandra Korejwo
Production Company: ACME Filmworks
Exec Producer: Ron Diamond
Producer: David Schmier
Music Arrangement: Trivers & Myers
Mix: Ken Chastain, Pixel Farm
Wednesday, August 13th 2008 at 11:31 am |
VO sounds like Robert Redford, is it?
Wednesday, August 13th 2008 at 1:38 pm |
Yep, that’s Robert Redford.
Wednesday, August 13th 2008 at 11:39 am |
All of theses are exceptionally beautiful. And I loved that, with the exception of ‘Two Worlds’ (mostly), they all had a hand crafted throwback style which rather than seeming dated made them feel classic and timeless – ‘Moondust’ and ‘Butterfly’ in particular. What brave creative
Wednesday, August 13th 2008 at 2:54 pm |
Agreed – this is a great set, and in many ways blows the flashiest digital mograph piece out of the water. Much more tactile, much more human. And sticking with Gershwin’s Rhapsody for over a decade doesn’t hurt either.
I love that United keeps investing in marketing like this. Among the others listed here, don’t forget the Quickie posted here awhile back…
http://www.youtube.com/watch?v=nU5DasW5nUY
One of the best posts in a long time. Thanks man.
Wednesday, August 13th 2008 at 2:59 pm |
Also, interesting that “Sea Orchestra” put some focus on the Killer Whale. Reminds me of an older United commercial…
http://www.airodyssey.net/video/united2.mpg
Wednesday, August 13th 2008 at 5:32 pm |
I liked hearts version of Rhapsody in Blue.
Wednesday, August 13th 2008 at 5:34 pm |
All these pieces remind me of watching “the art Show” with my son. It was on HBO, and pretty good stuff.
Wednesday, August 13th 2008 at 6:30 pm |
Hearts, like Caliri’s prev Dragon, had me floored. Absolutely beautifully crafted and composed.
All these spots are fantastic!
Sunday, August 17th 2008 at 6:41 pm |
These spots are incredible together, and individually, stand out on their own, with each feeling entirely hand-made, like moving illustrations. Does anybody else think that “Sea Orchestra” was inspired from the seminal “Tale of How,” by The Black Heart Gang?
Thursday, August 21st 2008 at 2:22 am |
Fyi, “Sea Orchestra” WAS created by The Black Heart Gang, aka Shy the Sun.