Autofuss 001: Katelyn
You may recall that we interviewed an internal motion design team at agency Goodby, Silverstein & Partners that went by the name The Action Cats. The Cats made a splash with their entry in the Adobe See What’s Possible challenge, The Experiment.
They’ve since broken off from GS&P to form a new studio, Autofuss. To announce their birth, Autofuss recently posted an in-house short starring the incredibly cute Katelyn. I can’t quite verbalize why this project pulls me in, but it does. It’s subtle and magical, with a strangely charming denouement that feels perfectly paced and well-earned.
I’ll be keeping my eye on Autofuss. I think they’re going to make some great work.
Thanks to Jarratt for the initial tip!
Credits
Directors: Randy Stowell & Jeff Linnell
Producer: Julia Scahill
DP: Devin Whetstone
Editor: Jess Bianchi
Designer: Lisa Mishima
Animators: Colin Trenter, Chris Kelly
Music Composition and Sound Design: johnnyrandom
wow! very nice way to launch! bright futures ahead…
That was pretty sweet. Very nice.
Yeah! A very nice progression of unexpected moments.
wow. :) makes so much sense with so little. good way to launch. I would only switch the vimeo player for a nice clean QT :D good luck autofuss
really nice!
killllllller!
they have my attention :)
look at their studio! holy crap.
yeah right its crazy! With motion control and all!?
i love the pic of the person sliding down the banister. their studio is a dream come true. chapeu!
what a perfect way to launch – really captures the excitement of a new idea
Their studio is like WOW?! (a quick segue) I really like their short, it’s very cute and it does capture the excitement of the new idea. It’s really nice.
Am I the only one who thinks that this schmaltzy short is not the best way to announce one’s opening for business?
Yes, I think an inflatable gorilla with a massive GRAND OPENING banner would have been much more effective.
:)
I think it’s brilliant piece of heartstring-tugging marketing, not made to impress designers.
i really like this piece, though i concur with iline.
Hah. Think I need to use her for my next pitch.