Johnny Kelly’s Seed

Johnny Kelly of Nexus Productions follows up his award winning student piece procrastination with a piece for Adobe which is just as artful. Using part 2D animation part papercut stop motion he brings an apple seed to live and follows it though it’s natural journey. Yay Recycling!

The whole animation is executed flawlessly, but I especially like the stop motion part inside the body. After all the paper modelling, Johnny and Elin, who worked on the paper modelling “now have fingertips so tough we can pick up hot coals with our bare fingers.”

The spot was produced for Goodby, Silverstein and Partners and will be featured in the CS4 launch campaign.


Credits
Director: Johnny Kelly
Producer: Christine Ponzevera
Executive Producers: Chris O’Reilly & Charlotte Bavasso
Production Company: Nexus Productions
Production Manager: Jo Bierton
Music: Jape

Agency: Goodby, Silverstein and Partners
Creative Director: Keith Anderson
Associate Creative Director: Tony Stern
Associate Creative Director: Frank Aldorf
Art director: Karishma Mehta, Johan Arlig
Copywriter: Gregory Lane,  Payonzeck
Interactive Producer: Stella Wong

And a nice making of image

And a nice making of video (thanks, Babe)

12 Comments

RossPhillips

Absolutely fantastic. Pure animated joy.

oddfew

Wow, brilliant.
What a wonderful journey, achieved through pure simplicity. This is an awesome post mate, thanks!

guanabana

great workkk¡¡¡¡ this gay is really really good¡

boca

Johnny’s the man, awesome as usual! :-D

kupon

awesome without a doubt.

Does anyone know the name of the Jape record?

bob

The music was made for the piece so its not on an album
http://www.myspace.com/richiejape

echolab

Great work as always from Johnny!

Go Team Image Now Alumni!

:-)

Karmisha

We did a video with this same idea for a school project last semester. I’ll admit their execution is way better, but the concept is not unique.

See for yourself: http://www.youtube.com/watch?v=VR4g4v5PuSo

ocelot

i’m sure you were the first ever to think of it.

Simon Robson

It’s identical! Call the Police! Run Johnny run!!!

jhwang84

It’s very unique and artistic!! I love this!!!

Karmisha

I wasn’t trying to be rude/mean, just pointing it out.

Comments are closed.