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Psyop delivers for UPS: “Gladiator” Posted by Lauren Indovina Psyop delivers “Gladiator”, the first spot of a meticulously crafted, corrugated cardboard campaign for UPS. Three additional ads will blaze the motion trails in May. Stay tuned… PROJECT UPS Cardboard, Gladiator TV CLIENT The UPS Store AGENCY Doner EVP Account Management Director: Greg Gerfen VP Account Director: Julie MacDonald Executive VP, Director of Integrated Production: Sheldon Cohn EVP/Chief Creative Officer: Rob Strasberg Creative Director: Karen Cathel VP, Creative Director: Jimmy Kollin Senior Copywriter: Michael Gorelic Art Director: Andrew Wright Producer: Laurie Irwin PRODUCTION COMPANY Psyop Creative Director: Eben Mears Executive Producer: Lucia Grillo Producer: Lydia Holness Associate Producer: Kay Chen Assistant Producer: Beki Gibney Design Team: Ben Chan, Arisu Kashiwagi, Jungeun Jaye Kim, Kitty Lin, Helen Choi Lead Technical Director: Tony Barbieri CG Animation: Jordan Blit, Pat Porter, Gooshun Wang, Ian Brauner, Pete Devlin, George Smaragdis CG Modeling: Lee Wolland, Soo Hee Han, Tom Cushwa CG Lighting: Marco Iozzi, Andreas Berner, Anthony Patti, Helen Choi, Shu-Chen Lin, Russ Wootton Flash Animation: Jared Deal Technical Consultant: Thomas Goddard FX: Miguel Salek Lead Compositor: Molly Schwartz Compositor: Manu Gaulot, Dana Schechter LIVE ACTION COMPANY Tool of North America Director: Tom Routson Executive Producer: Jennifer Siegel, Brian Latt Line Producer: Jeff Tanner Production Designer: Peter Benson Director of Photography: John Schwartzman EDITORIAL The Underground EDITOR Psyop: Cass Vanini, Graham Brennan COLOR CORRECT Postique Producer: Mike Digel Colorist: John Cathel MUSIC COMPANY Elias Arts Executive Producer: Dave Gold Producer: Kala Sherman Composer: Nate Morgan SOUND DESIGN COMPANY Elias Arts Producer: Kala Sherman Sound Designer: Dean Hovey SOUND MIX COMPANY Sound Lounge Mixer: Peter Buccellato Posted on 3 April 2009 \| Tags: psyop, UPS imjustaguy2 Beautiful. Just wondering if you guys have seen the inspiration for this piece. http://www.youtube.com/watch?v=3CccPPDe2JU Paper. Stadium. Chariots. The lion??? BrandonLori No offense, but this should absolutely, positively, unequivocally be in the Main section. The story, animation, and style of it so brilliantly stay within the UPS brand that it deserves Main-Status! lindovina if you read the quickie note, it says “stay tuned”, meaning, “stay tuned” no offense taken. we know it’s good, but thanks for the feedback http://www.carlosflorez.com carlosflorez Amazing! Beautyful work Psyop :) http://www.carlosflorez.com carlosflorez I meant Beautiful! http://www.easein.com Tyquane word Psyop…yall did it again. can’t wait to see the other spots :) http://www.solid-creative.com Paul Ducco sure is nice. oeuf Great work! Can’t wait to see the other spots!