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beeple: subprime

beeple: subprime4.1539

beeple (Mike Winkelman) created “subprime” as a visual response to Americans’ tendency towards over-consumption, but instead of making his argument with charts and graphs, he simply shows the fictional progression of upgrades at a single homeowner’s site.

It’s obviously not to be taken too seriously—just a light jab at the housing crisis—and that’s another reason I like it. The rotating visuals and bouncy electronic soundtrack (music by Nobot) create a hypnotic effect that underscores the film’s ironic message to build more, think less.

Now if you’ll excuse me, I need to finish off the west wing of Motionographer Manor. It’s going to be faaaabulous…

Posted on 22 April 2009 |

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Rating: 4.1/5 (39 votes cast)

6 responses to “beeple: subprime”

  1. Comment by Kalone:

    Since I`m not american I can`t say “amazing” nor “awesome” – but I say: fantastic! :-)

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  2. Comment by monovich:

    amazing.

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  3. Comment by kengunnlee:

    my favorite part is when the yellow Countach rolls in. sweet!

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  4. Comment by jake:

    Such tight animation on this. Definitely a labor of love. What 3d program was used to create this?

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    • Comment by brandj:

      Jake: it’s Cinema 4D according to his comments on the Vimeo page …

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  5. Comment by rafaelmacho:

    Very nice animation and depiction of some reality!

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