beeple: subprime
beeple (Mike Winkelman) created “subprime” as a visual response to Americans’ tendency towards over-consumption, but instead of making his argument with charts and graphs, he simply shows the fictional progression of upgrades at a single homeowner’s site.
It’s obviously not to be taken too seriously—just a light jab at the housing crisis—and that’s another reason I like it. The rotating visuals and bouncy electronic soundtrack (music by Nobot) create a hypnotic effect that underscores the film’s ironic message to build more, think less.
Now if you’ll excuse me, I need to finish off the west wing of Motionographer Manor. It’s going to be faaaabulous…

































Wednesday, April 22nd 2009 at 9:27 am |
Since I`m not american I can`t say “amazing” nor “awesome” – but I say: fantastic!
Wednesday, April 22nd 2009 at 12:37 pm |
amazing.
Wednesday, April 22nd 2009 at 3:20 pm |
my favorite part is when the yellow Countach rolls in. sweet!
Wednesday, April 22nd 2009 at 9:21 pm |
Such tight animation on this. Definitely a labor of love. What 3d program was used to create this?
Thursday, April 23rd 2009 at 8:00 am |
Jake: it’s Cinema 4D according to his comments on the Vimeo page …
Thursday, April 23rd 2009 at 7:43 pm |
Very nice animation and depiction of some reality!