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BIF/The Mill: Ford Pop-up Posted by Jon Saunders Directing trio BIF creates this Ford pop-up spot for The Mill… proving that animations based around pop-ups can still be pushed after all this time. Posted on 25 June 2009 \| Tags: 3d, Car 5 thoughts on “BIF/The Mill: Ford Pop-up” nini on June 25, 2009 at 10:23 pm said: amazing….wonderful, I really like the pop-up effect in this spot. and the color as well. bicycleman on June 26, 2009 at 1:31 am said: This spot is absolutely perfect. A quickie? That must have been a mistake right? . Justin Cone on June 26, 2009 at 2:34 pm said: Nope, not a mistake. While the execution is amazing, the pop-up concept was done to death two years ago. See the video page for a list of similar projects. oeuf on June 26, 2009 at 1:53 pm said: Great, great piece! doobieDOOBS on June 29, 2009 at 1:31 pm said: Anybody else feel the ending was a bit odd? What happened to continuity? Shouldn’t they have just ended the comm in the same pop-up book look and and a boring black scene?