BIF/The Mill: Ford Pop-up

mill
Directing trio BIF creates this Ford pop-up spot for The Mill… proving that animations based around pop-ups can still be pushed after all this time.

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Jon Saunders

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5 Comments

nini

amazing….wonderful, I really like the pop-up effect in this spot. and the color as well.

bicycleman

This spot is absolutely perfect. A quickie? That must have been a mistake right? .

Justin Cone

Nope, not a mistake. While the execution is amazing, the pop-up concept was done to death two years ago. See the video page for a list of similar projects.

oeuf

Great, great piece!

doobieDOOBS

Anybody else feel the ending was a bit odd? What happened to continuity? Shouldn’t they have just ended the comm in the same pop-up book look and and a boring black scene?

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