BIF/The Mill: Ford Pop-up

Directing trio BIF creates this Ford pop-up spot for The Mill… proving that animations based around pop-ups can still be pushed after all this time.

Tags: ,

About the author

Jon Saunders

internet surfer/designer extraordinaire



amazing….wonderful, I really like the pop-up effect in this spot. and the color as well.


This spot is absolutely perfect. A quickie? That must have been a mistake right? .

Justin Cone

Nope, not a mistake. While the execution is amazing, the pop-up concept was done to death two years ago. See the video page for a list of similar projects.


Great, great piece!


Anybody else feel the ending was a bit odd? What happened to continuity? Shouldn’t they have just ended the comm in the same pop-up book look and and a boring black scene?

Comments are closed.