Motion504’s Main Title for AICP: 19th Century Typesetting with “Kinetic Type”
Minneapolis broadcast design & animation studio Motion504 coined the main titles for the AICP Show, The Art & Technique of the American Commercial, by paying a visit to a dark and unassuming steampunk-style type foundry. In the manner of Victorian craftsmanship, the title sequence introduces each reception sponsor through the invented art of “moving type” by the means of various 19th century widgets.
Opening at the storefront of the fictional Verne Bros. Kinetic Type Company, the title ushers in a cinematic tone, as inside, we meet the elderly protagonist. At the crack of dawn, working fervently, the man opens the shop for business. While the operations of the shop remain a mystery, kinetic type gadgets curiously come to life. Jingling and rattling, the inconceivable gizmos introduce the names of each AICP reception sponsor, one by one.
Client: AICP Minnesota, Kirk Hokanson, Executive Director
Product: AICP Show 2009 reception sponsor reel
Concept, Design & VFX: motion504
Creative Director/3D/Compositor: Scott Wenner
3D/Compositor: Amy Schmitt
Executive Producer: Eric Mueller
Director: Scott Wenner
DP: Bo Hakala
Art Director: Sarah Jean Kruchowski
Producer: Todd Cobery
Editor: Joe Martin
Sound Design: BWN
Sound Designer: Carl White
Monday, October 5th 2009 at 1:58 am |
Bravo! Beautiful and very original.
Monday, October 5th 2009 at 4:36 am |
FANTĂSTICOS!
Monday, October 5th 2009 at 9:51 am |
oh this is gorgeous, nice job!
Monday, October 5th 2009 at 5:02 pm |
Delicatessen anyone?
Monday, October 5th 2009 at 5:45 pm |
Loved it.
Monday, October 5th 2009 at 7:20 pm |
wow, alot of work went into that. ..still though I had issues with the legibility of some of the titles, and I thought the CG elements could have been composited better in certain areas.
Thursday, October 8th 2009 at 10:36 am |
great designs, 3D & post-production…
:D:D
nice job!
i love the performance of the machines.