Buck: Against Dumb

Buck‘s back again for Smart Car’s campaign, Against Dumb. It’s the eco-friendly-car idea explored in quite a particular way; a retro colour pallette, mixed with a precise sense of timing and narrative transitions, adds up to a solid piece of classic Buck.

Creative Director Orion Tait kindly shared some words about the project with Motionographer:

“Our pals over at Strawberry Frog approached us with a great little script, an open animation brief and a pretty tight schedule. We’ve done a couple projects with them recently, and they loved the piece we did for Waiting for Superman. Striking the right balance of tone was important; If taken too seriously or too flippantly, we ran the risk of alienating viewers and accentuating the potential hypocrisy in a message like this. So the direction was to have fun with it, to be anthemic without being preachy. As always, music and sound design help quite a bit in this regard, and as always Antfood totally nailed it.”

Director: Buck
Creative Director: Orion Tait
Executive Producer: Anne Skopas
Producer: Kitty Dillard
Design: Gareth O’Brien / Yker Moreno
Lead Animation: Gareth O’Brien
Additional Animation: Harry Teitelman / Chad Colby / Claudio Salas /Jacques Khouri

Sound Design & Music: Antfood
VO Talent: Tirtzah Wilson

Agency: Strawberry Frog


About the author

Daniel Coutinho

/ danielcoutinho.tv/
Daniel lives in Los Angeles, CA, with his wife. Originally from Brazil, he is currently a Designer/Animator at Buck.

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  • Buck and Antfood did again.. Great work!

  • I absolutely LOVE this. Pretty much perfect in every way.