Antibody: Tom Clancy’s Division


Sydney-based Patrick Clair has made a name for himself pushing visual communication to the next level. His infographic dissecting the nature and ramifications of Stuxnet went viral (no pun intended), with millions of views and diverse screenings in both art/design circles and military presentations.

Clair has started a studio called Antibody that specializes in translating dense, abstract topics into exciting and accessible videos. Recently, Antibody worked with Ubisoft and Massive Entertainment to create the launch trailer for their new multiplayer online shooter rpg, Tom Clancy’s The Division.

Together, they created a script that blended fact with fiction. Real world elements, such as the 2001 Dark Winter simulation and the 2007 Directive 51 laws implemented by President Bush, were combined with a hypothetical scenario encompassing bioterror strikes, a flu pandemic and subsequent economic collapse.

In a time when the industry at large seems wary and economically less than stable, it’s great to see Clair and Antibody moving boldly forward, identifying and focusing on their unique voice. Patrick was kind enough to share a few words with us:

With traditional production models evolving rapidly, this feels like the right time for motion designers to be striking into new territories and becoming content producers in their own right. With formats and funding models changing constantly, there’s many opportunities for motion design studios to produce narrative entertainment, factual storytelling and informational productions for a variety of different platforms.

Communication, clarity and impact on the viewer. These are the things that should drive every design decision. Story is crucial, aesthetics come afterwards.

I guess that the most important thing is not to get lost in the details, it’s easy to get hypnotized by the complexity of graphics production and the ambition of achieving certain effects.

The best videos are always the simplest. Ultimately, motion graphics is all about focus and flow.

Here’s hoping that more studios can follow their lead and work on intellectual property in addition to creating graphics.


Client: Ubisoft / Massive Entertainment Sweden
Directed by Patrick Clair
Produced by Antibody

Creative Director: Patrick Clair
Design Director: Phil Robson
3d Modeling & Animation: Tim Clapham via Luxx
Motion Design & Art Direction: Eddy Herringson
Motion Design & Grading: Raoul Marks
Additional 3d Modeling: Matthew Grainger
Compositing: Daniel Symons

Many Thanks To Tommy, Yannick, Eric And All The Wonderful Folk At Ubisoft International And Massive For Their Tireless Support And Creative Inspiration.

16 Comments

timclapham

Thanks for showcasing this, it was an awesome project to work on, with a truly amazing team of talented artists.

(by the way the credit URL is incorrect, Luxx site is http://www.luxx.tv — helloluxx.com is our blog!)

Michelle Higa Fox

oops, updated. thanks for the heads up tim!

timclapham

Thanks Michelle

filfury

Click me for my link to the design direction too:)

lumerbub

very well exectued, apocalypse, hypochondriac, america centered mograph… like the style. Reminds me of Andrew Kramers Tutorials.
Not to get me wrong it’s a really good video from a technical and artistic point of view.

lumerbub

ok it’s for a computer game, I see…

Chris Roth

Amazing work!!!
For those who haven’t seen the game in action… it’s pretty incredible:

fernanbzn

This was an awesome project, does anyone else remember another game trailer that had the same style of infographic/science fact approach ? I know IVE seen ti but cant remember it now.

fernanbzn

nevermind, just found it, it was watchdogs by Patrick Clair as well. This guy’s amazing

Michelle Higa Fox

it might have been Watch Dogs, also an Antibody/Ubisoft collabo – http://www.antibodyfilmlab.net/projects/watchdogs.html

fernanbzn

yea that was it! thanks

Manny

You may be thinking of Call of duty Modern warfare/ black ops mograph.

Jimbo

Am I on the only person who thought this was gonna be onesize, so many bit of ‘their’ style

wil

Wonderful work and it’s great to see Patrick and co. forging ahead.

I have a question with regards to his comment: ” this feels like the right time for motion designers to be striking into new territories and becoming content producers in their own right.”

I was wondering if he could clarify on that because on the surface of it I don’t see how that applies to this project? Wasn’t Antibody (great name btw) contracted to produce this content for Ubisoft? Is there anything new in how they worked this?

fernanbzn

They explain they did the script together, you can see that it follows their same style of story telling, and elements as the infographics they did before, like the stuxnet one.

Patrick

Hi Wil,

Thanks for taking interest in our work.

That comment was in regards to the bulk of our work – which is creating animated documentaries and visual storytelling videos that we both write and direct, and often produce (as entertainment content, not marketing). Currently, with the help of Screen Australia, we’re also developing original IP in new long form series and multi platform content. Plus we invest in feature concepts that we’re developing in partnership with established long form producers.

In the case of this specific project, it’s somewhat of a hybrid. While this was linked to a game, it was also a piece of storytelling that forms a part of the broader The Division experience. We didn’t work in a traditional “board out the provided script, then animate” style approach. We worked with Ubisoft and Massive’s teams to create a video that would bring their story world to life.

I’d love to see more studios doing both these things. Namely, producing their own content, but also taking a more story and script driven approach to their client work. Motion designers often have a unique sensibility for combining the power of words and visuals – and both clients and audiences are hungry to tap into that. Feel free to contact me direct if you’d like to discuss this more, I think it’s an exciting area.

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