Conference openers have become the vehicle of choice for many studios to show what they can do without an overbearing client or agency brief hemming them in. The creative contraints for conference openers are usually very loose (probably owning to the guilt organizers feel for not being able to pay anyone for their work), inviting experimentation and risk-taking that’s hard to find in the commercial world.
While the budgets may be low, the expectations are very high. And for a conference about “the art of the pitch,” the expectations are unusually high.
A Meeting of the Minds
As usual, the audio deserves as bright a spotlight as the visuals — and in this case, the man behind the audio, John Black (CypherAudio) had a special role to play in this collaboration.
We got the inside scoop on the process behind the project from John Black, Anthony Scott Burns and Chris Bahry of Tendril.
Interview with Anthony Scott Burns, Chris Bahry (Tendril) and John Black (Cypheraudio)
John, let’s start with you, since it many ways this collaboration began with you. Tell us how that came about.
John Black/Cypheraudio: During my initial meeting with Stephen and Heather [of Stash Magazine, organizers of the Style Frames NY event], they asked me who I would be interested in working with to create the opening. I immediately suggested Tendril.
Choros is an experimental film steeped in tradition, modernizing a visual echo technique developed for scientific study in the 1880s. A fascinating write-up by the filmmakers on the chronophotography technique is available at their indiegogo.
I recommend Schroeder’s earlier films, which also feature adventurous cameras and transitions. Bike Ride is an early work from 2001, and his 2010 film, Bike Race is a nice bridge between Ride and Marcel, with hints of texture, color, and delicate, dancing vegetation.