MTV has found a good thing, and they’re sticking to it. For the third year in a row, they’ve tapped LA-based Prologue to create the entire graphics package for their colossal Video Music Awards show.
Directed by Ilya Abulhanov, the condensed sans-serif type and annotated landscapes of the VMA 2009 package build upon the look Ilya established for the OFFF 2009 titles. In the VMA 2009 package, though, the landscape is alive, modifying itself in subtle but surreal ways.
Gigantic telescoping streetlights and strings of gondolas adorn the familiar skyline of New York City, creating a panoply of mechanical transformations that seem to be a literalization of Rem Koolhaus’ vision of a “delirious New York.” Ilya’s split-screen moments create dizzying multiplications of the city, piling density upon density.
I’m reminded a little of Rob Chiu and Chris Hewitt’s titles for Offf New York. Ben “HECQ” Lukas Boysen did a masterful job sound designing both projects, creating a wild mix of tension and wonder that is driven as much by pockets of poignant silence as it is by the tightly controlled cacophony of the city.
ANIMATION & DESIGN
Design & Animation:
Gabriel J. Diaz
Sound Design & Music: Ben Lukas Boysen / HECQ
Client: MTV, Lee Lodge, Creative Producer