Seagulls Fly “Adobe CS5 – Production Premium”
Q&A with Seagulls Fly
by Michelle Higa, with help from Boca Ceravolo and Bran Dougherty-Johnson
Can you talk a bit about the brief – was it totally open? How involved was Adobe in the development of the spot?
How long was the production timeline?
How many people on the team?
The spot is a great love letter to storytelling/film-making. Can you talk a bit about the brainstorming process and how you ended up with the final sequence? (I’m imagining Godzilla might have made an appearance at some point)
The making-of reveals quite a bit of CG, but there’s also a lot of hand-made assets and references to practical effects. Why the decision to use CG for the opening scenes? Or was it in-camera (I got fooled at first)?
Were there any new tools/techniques you got to play with while working on the spot?
Are those two robot monsters fighting in the lower right hand corner when we come out of the 5?
Thank you to FlavioMac and everyone at Seagulls Fly for their time! Check out some of the high-res stills below to see those acrylic textures in action.
Making of “Adobe CS5 – Production Premium”