Loyalkaspar + Jakob Strom: Sampo

Loyalkaspar recently teamed up with director Jakob Ström to create a whimsical spot for Finnish bank Sampo.


I’m not crazy about the writing; things get a little awkward about halfway through, when the little sad guy starts smiling, apparently because he has become two entities (Idea + Action) rolled into one.

But the visuals are endearing and inventive. Lassoing the sun as if it were a balloon, and the jagged, hand-torn environmental elements (the pond and stormy sky, for instance) are great visual touches that give the spot a healthy dose of personality. Speaking of personality, with only a couple minor exceptions, the character animation is fluid, believable and fun.

Client: Sampo Bank
Project: “Ideas Into Action” (:65)

Agency: Bob Helsinki, Helsinki
Production Companies: Renck Akerlund Film Produktion, Stockholm
Loyalkaspar, New York

Co-Directors: Jakob Ström, Loyalkaspar
Producers: Sarah Grey (Renck Akerlund); Mark Groeschner (Loyalkaspar)
Design/Animation/Post: Loyalkaspar, New York

EDIT: It has come to my attention that this spot was already posted by Tread a while back. Oh well. It deserves a second viewing.

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.



This is very creative and unique. I really enjoyed it.

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