Loyalkaspar did some updating recently with a new reel, and a few new pieces of work. Of particular interest is the 60 second spot for Sampo, a financial institution of some sort, I assume. I thought it was interesting because it seems unusually imaginative and creative for a financial institution, but more power to them. It’s definitely more interesting than most the stuff you see for this type of business. Props to LK for convincing them to bite on utilizing such creativity, if they had something to do with that convincing. And lets not look over the awesome stylings of the spot. Really nice. I’ve always like the combination to real imagery mixed with illustration, and this is a really fine example of it. The use of negative space is great and helps keep the compositions sexy and a smooth. That feels like a loyalkaspar trait to me. The spot was co-directed with Jakob Strom of RenckAkerlund Films.
And of course their new reel is a fine showcase of the powers of LK.
Also check out the new VH1 films tag. Because of it’s size it’s kind of hard to see what’s going on. But it looks like a door opens up in the VH1 structure on the island, and a person goes in it. Nice subtle touch to the audio as well.