The Mill Scores with Levis

Posted by Justin Cone

levis.jpg

Great writing and flawless execution combine in this Ringan Ledwidge-directed spot for Levi’s, with post-production handled expertly by The Mill. It’s basically the BNS Shuffle ad with a semi-narrative concept fueling it. That, and lots of testosterone.

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.
More by Justin >

11 Comments

Saladays

is Levis those jeans guys? whoops my tea is ready…

tits

Semi-narrative? This IS a narrative spot. Great concept and far more engaging than just the eye candy that is typical of motion graphics based approaches to direction. The ending sorta fizzles down though.

ChicO

Yeah man, really great concept. I mean sex sells hasn’t been done before. So original.

PM

testosterone?!?

Seriously.

...

The concept here is obviously not simply “sex”.
I think its a great spot and a great concept.

Deocliciano

Put some clothes on, er off.
Is this original?

C´mon.

fons

Really well made spot. Great choice of music too.

tosh

great spot, shame it was released when the ipod ad is so fresh, as there are inevitable comparisons. but noth sopts manage to use the same technique to their own end without it being a carbon copy knock off.
i think it’s totally justifiable in this case as levi do something distinctly different with the context.
not like when pleix re-hashed their own work and sold it to audi.

r3awak3n

great spot, the mill is one of the best out there but the idea kinda resembles the ipod shuffle commercials to a certain extent.

Comments are closed.