Pleix does it again

pliex_groovearmada.jpg
Unlike Justin, I’m a huge fan of music videos. I think it’s a perfect opportunity for experimentation and a good vehicle for a short story. It’s a great relief also from looking at advertising all day. As Johnathan Notaro once said in an interview it doesn’t have to be so freaking positive. Advertising always has to end on this heartwarming note. Yay music videos. So, here we go.

Parisian collective Pleix works its magic on a video for Groove Armada. You may remember Pleix as the creators of “Birds” for Vitalic. You remember…dogs, lasers. So 2006.

Thanks for the tip, David.

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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