This new Sony Ericsson advert from Parasol Island directed by Steve Scott is a colorful romp through a buffet of typography and illustration styles. The imagery nods at record sleeves of yesteryear but in an aesthetic mode that is squarely in line with the trends du jour. It’s a fluid bit of eye candy that holds up to repeat viewings well.
Maybe it’s simply a ploy to distract consumers from the upcoming iPhone release, but there has been a veritable flood of mobile phone spots over the last few months. Most of them are forgettable edits of dramatically lit CG product shots paired with a litany of features. This Sony Ericsson spot definitely takes a different tack, but I wonder if it’ll stick. Time will tell.
Client – Sony Ericsson
Agency – Serviceplan Power of Sales
Agency Producer – Aisha Blackwell
Senior Art Director – Ryan McManus
Senior Copywriter – Niels van Hoek
Account – Diana Guender, Mikko Kromm
Animation Director – Steve Scott
Creative Director – Charles Bals
Producer – Philip Hansen, Viola Habermehl
AnimationSupervisor – Philip Hansen
MotionDesign: Heike Mauer, Christian Hoffmann, Till König, Rupert Maurer
3D – Johannes Albrecht, Jose Ortiz, Paul Dreisen, Tim Reischmann, Bardia Afchar
Design– Sebastian Onufszak, Steve Scott, Charles Bals