Nagi Noda: LG “The Power of Steam”

Partizan’s Nagi Noda added her special touch to this advert for appliance manufacturer LG from agency BBH. Like the rest of Nagi’s work, this commercial feels lo-fi, despite a good deal of compositing and a dash of CG from post-production studio Absolute NY.

Originally spotted at Boards.


Agency: BBH, New York
Exec CD: Kevin Roddy
Creative Director: Paul Foulkes
Copywriters: Susan Corbo, Alisa Wixom
Art Directors: Dylan Bernd, Kris Wixom
Agency Producer: Lisa Setten
Production Company: Partizan, Los Angeles
Director: Nagi Noda
Producer: Lori Stonebraker
Editor: Akiko Iwakawa-Grieve @ Final Cut NY
Audio: Sound Lounge
Post-Production: Absolute NY
VFX Producer: Nirad ‘Bugs’ Russell, Wendy Garfinkle
Flame: Daniel Morris, Dirk Greene
3D: Vania Alba-Zapata
Combustion: James ‘Krispy’ Cornwell
Music: Human Worldwide

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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