F5 Launches

F5’s web presence has officially launched! If you haven’t already heard about F5, it’s a two-day design festival on Thursday, April 16th and Friday, April 17th at New York City’s Roseland Ballroom. To quote the site:

F5 is founded on the belief that true change occurs when you look outside your world and explore new horizons. The festival fosters creative collisions—unexpected insights from sources you didn’t see coming. The goal is nothing less than to change the way you think about your work and your life.

Check out the site for more details. Make sure to sign up for the F5 mailing list to get the latest news. We’ve got a ton of great things in store, and I’d hate for anyone to miss out.

On a personal note, I’m really excited about this event. It’s going to be huge. The whole F5 team is pouring its heart into it because we truly believe that when artists and designers get together and share their creative visions, good things happen.

We also know its going to be a blast: Incredible presenters, art exhibits, original motion work, a full bar and a bad ass after party—all in one of the greatest cities in the world.


About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.



im going it looks awesome!


wow, bowery ballroom. nice work!


Close: Roseland ballroom. :-)


“a full bar and a bad ass after party” count me in! ;-)


This conference has happened before (referring to past speakers list), sounds a lot like last years offf-ny…


^ sorry, that was a question, not a statement.


That’s right. The Executive Producer of F5 was the EP of OFFF.


This is going to be so rad! Can’t wait! Awesome ensues!


Very excited about this one. I’ve been a big fan of proper media festivals.


can we have Reactable https://reactable.iua.upf.edu/ performance at this amazing F5 event?


Sounds like a great event! – I think I saw Hillman Curtis listed twice. Is that intentional? (I couldn’t find a ‘contact’ link on their site)


Totally unintentional. :-) Thanks for the heads up!


May well fly over from London for this!


I just noticed this is on a Thursday/Friday. Why not the weekend so work can’t clamp it’s claws on many of us.


It was a tough call, but we found that many people don’t like having their entire weekend snatched away from them for a festival. We want F5’s attendees to take a break from work.

That’s one of the biggest goals of the festival: to recharge your batteries and give you a fresh perspective on everything that you do. If you spend all weekend at a festival and then dive right back into work without a chance to relax and reflect, you’re just speeding ever faster down the highway to burnout.

Sunday evening is also the worst possible night for an after-party. :-)

Lastly, we wanted our guests who don’t live in NYC (especially those who live abroad) to have the weekend to explore NYC.


I like the non-weekend-approach! Especially since i am from germany. As a first-time visitor, i will be eagerly exploring NYC after the festival. Looking forward to a great event!

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