Psyop Sprints to the End Zone

NOTE: This project was Originally posted on October 3rd, but was removed at the agency’s request. It has now been officially released.

Psyop’s latest work for Sprint and agency Goodby, Silverstein + Partners is a magical marvel of miniaturization. By faking an extremely shallow depth of field and paying attention to the finest of details, Psyop managed to create a believable football stadium—at the scale of a mobile phone.

The addition of the Goliath-sized human onlookers was a clever and well-executed idea that brings a little human warmth to the spot. Nicely done by all involved!


Title: Red Zone
Client: Sprint

Agency: Goodby, Silverstein & Partners
Product/Division: NFL
Broadcast Producer: Brian Coate
Executive Producer: Josh Reynolds
Co-Chairman/Creative Director: Rich Silverstein
Creative Directors: Ronny Northrop, Christian Haas
Art Director: John O’Hea
Copywriter: Ty Hutchinson
Account Director: Mark Schermers
Account Manager: Michael Ton
Assistant Account Manager: Erica Kim

Production Company: Psyop, Los Angeles
Executive Producer: Neysa Horsburgh
Directors: Todd Mueller & Laurent Ledru, Psyop
Live-Action Producer: Michael Schlenker
Animation Producer: Blythe Dalton
Assistant Animation Producer: Tina Chiang
Technical Director: Andrew Romatz
CG: Sarah Bocket, Kyle Cassidy, Joon Lee, Colin Cromwell, Andrew Romatz, Jan Bitzer
Massive Artist: Joerg Liebold
FX: John Cherniack, A. Michael Dobbs
Roto: Krystal Chinn, Austin Brown
Combustion: Cathy Gouchnour, Migueal Bautista
Editor: Brett Nicoletti
Flame Artist/Conform Engineer: Alex Kolasinski
Additional Flame Artists: Miguel Bautista, Sarah Eim
Title Design/After Effects Artist: Chad Howitt
Pre-viz: Kyle Robinson, Duane Flock, Jason Wesche
Storyboards: Josh Wiesenfeld, Danielle Davenport
Treatment/Pitch Design: Mate Steinforth, Lutz Vogel, Joon Lee and Chris SaundersTelecine Artist: Beau Leon/The Syndicate
Title Design/After Effects Artist: Chad Howitt

Sound Design Company: Stimmung
Executive Producer: Kelly Fuller
Sound Designer: Gus Koven
Assistant Sound Designer: Peter Lauridsen

Audio Mix Facility: Lime Studios
Audio Engineer: Rohan Young

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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10 Comments

MHR

I love this piece – just saw it on the tube the other day.

Nice work!

freebertbrown

This caught my attention on tv, but I am really surprised to find it’s Pysop. It kind of lacks imagination that I normally associate with them; doesnt really raise the bar of your average cellphone commercial.

Brett1

It’s not about raising the bar anymore but about pleasing their stockholders :))

Brett1

Reminds me of Stylewar’s Kaiser Chief video both in look and the stop-mo construction animation direction. Nice though.

jasonk

that fat guy at the end, man, they must have been struggling with him. i mean i know it’s hard to act with cg elements but come on already!

r3awak3n

staring at a fake stadium for 1 second is not acting. He is fine, there is nothing wrong with his “acting”.

psyop did a good job on this one, looks good.

no8888

역시 PSYOP
저 아이디어는 어디서나오는지..^^

BrandonLori

Why was it asked to be taken down, as I know that I saw it on television between the first Motionographer post, and now?

Shanetm

The tilt focus, my most favorite of all looks. I love this.

Comments are closed.