The Onitsuka Tiger is back to celebrate it’s 60th anniversary, a milestone of major significance to Japanese culture that is laden with symbolism around the “Cycle of Life”. As a result, Amsterdam Worldwide has created a campaign to celebrate the Zodiac Legend of the race of the sacred animals to secure spots on the Zodiac calendar.
Tapped for the Zodiac Race was New York studio, PandaPanther, who once again prove that they are the class of the character design/animation studios. Setting their animation around the hand built Zodiac Race sneaker diorama (that will be on tour in Europe, Asia, Australasia and the USA in selected trade and fashion shows), PP seamlessly mix their trademark cg characters with the environment and polish it off with touches of cel animation. Not to be forgotten is the audio mix that successfully brings all these characters to life and gives just the right touch of odd to make it all work.
Make sure to watch this making of video to see how the shoe was planned, built and worked from for this animation.
Directors cut: here
Executive Creative Director:
Planner (creative agency):
Senior producer (creative agency):
Jonathan Garin & Naomi Nishimura
Elisa Riera Ruiz
Matt St. Leger
2d Animation & Fx:
Matt St. Leger
Studio: Xebec, Tokyo
Props and art department:
Technical Shoot Supervisor/Rig Operator
Making of Video Editing:
In-store Display Fabrication
Studio: Brooklyn Model Works
John Kuntzsch- principal
Jonathan Bozak- project manager
Marty Chafkin and the crew at Perfection Electricks