The Onitsuka Tiger is back to celebrate it’s 60th anniversary, a milestone of major significance to Japanese culture that is laden with symbolism around the “Cycle of Life”. As a result, Amsterdam Worldwide has created a campaign to celebrate the Zodiac Legend of the race of the sacred animals to secure spots on the Zodiac calendar.
Tapped for the Zodiac Race was New York studio, PandaPanther, who once again prove that they are the class of the character design/animation studios. Setting their animation around the hand built Zodiac Race sneaker diorama (that will be on tour in Europe, Asia, Australasia and the USA in selected trade and fashion shows), PP seamlessly mix their trademark cg characters with the environment and polish it off with touches of cel animation. Not to be forgotten is the audio mix that successfully brings all these characters to life and gives just the right touch of odd to make it all work.
Make sure to watch this making of video to see how the shoe was planned, built and worked from for this animation.
Directors cut: here
Client:
Onitsuka Tiger
Creative Agency:
Amsterdam Worldwide
Executive Creative Director:
Richard Gorodecky
Creative Director:
Andrew Watson
Copy Writer:
Gillian Glendinning
Art Director:
Jasper Mittelmeijer
Planner (creative agency):
Simon Neate-Stidson
Senior producer (creative agency):
Samantha Koch
Production Company:
Panda Panther
Directors:
Jonathan Garin & Naomi Nishimura
Executive Producer:
Senju Hudson
Producers:
Sarah Obermeier
Lydia Holness
Coordinator:
Natsu Takahashi
Storyboard Artist:
David Zung
Designers:
Naomi Nishimura
Jonathan Garin
Ari Hwang
Elisa Riera Ruiz
3D Animators:
Han Hu
Miles Southan
Michael Galbraith
Jeff Kim
Jonathan Garin
3D Artists:
Stanley Llin
Ari Hwang
Compositing:
Naomi Nishimura
Matt St. Leger
Jonathan Garin
2d Animation & Fx:
Matt St. Leger
Jonathan Garin
Ari Hwang
Cell Animation:
Studio: Xebec, Tokyo
Nobuyoshi Habara
Meiju Maeda
Junki Honma
Props and art department:
Junko Shimizu
Naomi Nishimura
Production Intern:
Arwita Adinegoro
Sound Design:
Norman Bambi
DP:
Carolyn Taylor
Lighting Assistant:
Juliana Vail
Technical Shoot Supervisor/Rig Operator
Richard Coppola
Making of Video Editing:
Robert Lopuski
In-store Display Fabrication
Studio: Brooklyn Model Works
John Kuntzsch- principal
Jonathan Bozak- project manager
Grant Guilliams
Chris Baker
Adam Baily
Jen Poueymirou
Mike Sukys
Daniel Harper
Marty Chafkin and the crew at Perfection Electricks