Happiness Factory 3

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Client: The Coca-Cola Company
Project name: Happiness Factory 3 – Yawnbusters

Brief: To remind people that Coke lifts the spirits—physically and emotionally.

Synopsis of TV spot: The third installment of Happiness Factory tells the story of what happens when a contagious yawn rips through the Happiness Factory and how only Coca-Cola can break its spell…and restore physical and emotional energy to the Factory.

Creative Agency: W+K Amsterdam
Executive Creative Directors: John Norman, Jeff Kling
Creative Directors: Sue Anderson, Jorge Calleja
Copywriter: Rick Chant
Art Director: Barney Hobson
Senior Producer: Darryl Hagans
Agency Executive Producer: Corey Bartha
Account Team: Ryan Lietaer, Andrew Kay, Sylvain Lierre, Philip Jacobson

Director: Psyop
Psyop Creative Directors: Todd Mueller and Kylie Matulick
Production Company: Psyop, Los Angeles
Executive Producer: Neysa Horsburgh
Psyop CEO: Justin Booth-Clibborn
Producer: Kim Wildenburg
Live Action Producer: Michael Schlenker
DOP: Federico Barbabosa
TD: David Chontos
Flame Artist: Alex Kolasinski
Modelers: Sarah Bocket, Joon Lee
Riggers: David Bokser, Sean Comer, Joon Lee
Lead Animator: Jordan Blit
Animators: Jeremy Butler, Joel Sevilla, Colin Cromwell, David Bokser, Jun Zee Myers, David Pritchard, Frantz Vidal, Joon Lee
Lighters/Renderers: David Chontos, Kyle Cassidy, Sarah Bocket, Barry Kriegshauser, Erik Borzi
Particle Artists: John Cherniak, Matt Johnson
Lead Compositor: Lane Jolly
Compositors: Sohee Sohn, Matt Lavoy
After FX Artist: Miguel Bautista
Previz: Joel Sevilla, Jeremy Butler

Editor: Brett Nicoletti
Assistant Editor: Tom Knight

Telecine: MPC, Los Angeles
Colorist: Mark Gethin

Music: Human, New York

Sound Design: HenryBoy
Sound Designer: Bill Chesley

“Open Happiness” Soundtrack
Artists: Brendon Urie, Travis McCoy, Patrick Stump, Janelle Monae, Cee Lo Green
Writers/Producers:Butch Walker, Polow Da Don

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.