Puma “Lift”

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Client: Puma
Title: Lift
Agency: Droga5, New York

Creative Chairman: David Droga
Executive Creative Director: Duncan Marshall
Art Director: January Vernon
Copywriter: Scott Ginsberg
Head Of Integrated Production: Sally-Ann Dale
Agency Producer: Dana May

Production Company: MJZ, Los Angeles
Director: Rupert Sanders
Director of photography: Chris Soos
Executive Producers: David Zander, Eric Stern
Line Producer: Laurie Boccacio
Production Designer: James Chinlund
Choreographer: Fatima Robinson

Video Playback/Projection Crew
Technical Advisor and Computer/Video Playback Projection Supervisor: Todd A Marks
Computer/Video Playback Engineer & Compositor: Jeb Johenning
On-Set Playback Engineer: Jared Rosen
On-Set Playback Assistant: Alicia Robbins

Editorial: Work/Spot Welders
Editors: Neil Smith, Michael Heldman
Executive Producers: Jane Dilworth, Tommy Murov
Post Producer: Lisa English

VFX Company: MassMarket
Creative Director: Cedric Nicolas Troyan
Executive Producer: Christine Schneider
VFX Producer: Paul Winze, Carol Collins
Flame Artists: Alex Kolasinski, Sarah Eim, Chris Staves
Rotoscoping Artists: Krystal Chinn, Melissa Huerta, Austin Brown

Sound: Sound Lounge
Mixers: Philip Loeb, Evan Mangiamele
Sound Design: Trinitite Studios
Sound Designer: Brian Emrich
Song: “Underwear” By The Magnetic Fields
Vocals: Stephin Merritt & Britta Phillips
Music Supervision: Search Party Music
Executive Producer: Sara Matarazzo

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.