When I first started watching this spot, created over at Spy Films, I was afraid it was going to be a typical CG smash-n-dazzle with no real point other than "man, that looked sweeeet". I was pleasantly surprised to find that this isn't the case and that the twist is…
This is one of those great examples of a client essentially underwriting a short film in exchange for an end-tag and a product shot. As an ad, it's probably not that effective. And that's one of my favorite things about it. Credits Agency: Grabarz & Partner Werbeagentur, Hamburg, Germany Creative…
