Interview: Capacity “Upgrade + Mobilize”

In the words of Capacity’s Ellerey Gave, “Before we became designers and animators and communicators, we were painters and illustrators and dreamers.”

Over the course of the last year and a half, Culver City-based Capacity has been working on an in-house short film while juggling client projects for companies like NBC, Cartoon Network and Toyota.

At long last, “Upgrade + Mobilize” is ready for the masses, and it’s definitely worth the wait. Mixing inspiration from Asian animation and art with their own polished aesthetic, Capacity has created a high energy, two and a half minute preamble to an epic battle of good vs. evil backed by beautiful audio from Plaid.

Motionographer was fortunate to get an advance interview with Ellerey about “Upgrade + Mobilize.” Check it out, along with some process work showing the development of this ambitious short film.

Read on…