Schofield Is Just Getting Started Where Others Might End

Keith Schofield continues to battle it out with structure in his latest video for Lenny Kravitz & J.U.S.T.I.C.E, “Let Love Rule” via El Nino Productions. When a film ends, Keith’s is just beginning. The end-credit sequence becomes the bed for a tale in which the scrolling text becomes the main character’s antagonist.

As with several of his other recent internet sensations, “SFW: Diesel XXX” and this other XXX joint for the BPA (feat. David Byrne & Dizzee Rascal), format becomes the concept itself.

Director: Keith Schofield
Production Company: El Nino
Executive Producer: Jules Dieng
Producer: Steve Buchanan
DP: Damian Acevedo
PD: Mike Beamer

Commisioner: Xavier De Nauw
Label: EMI Music