Friday Night Lights promo for Direct TV by Iron Claw

DirecTV’s Design Space partnered with VFX company Iron Claw (Sean Koriakin and Greg Talmage), director Ben Mor from RSA Films and DP Dariusz Wolski (Pirates of the Carribean, Alice in Wonderland) to create this foreboding promo for DirecTV’s exclusive broadcast of Friday Night Lights.

Everything was shot on green screen, with the only practical elements in the entire piece being the actors, house facade and pickup truck. The simplicity of the concept allows for the subtle details and beautiful lighting to take center stage and really pack in the emotion and anticipation.