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Regardless of your opinion of this video’s PR intent, ‘We Were Once A Fairytale‘ (via Pitchfork) is yet another piece of structurally innovative film making from Spike Jonze. Love it or hate it, it’s always refreshing to see creatives who operate on the highest commercial level, yet continue to push and expose themselves.
Having caught wind of this recent collaboration between Kanye and Spike about a month ago, it was rumored to be funny, dark and surreal. It’s definitely all of the above and more.