24-year-old director Saman Keshavarz has had a lot of success with first times. After scoring big time (YDA, Clio, Emmy) for his apparently first commercial – a kind of trashy looking but charming Canon ad – he took SXSW’s Best Music Video Awards for his first music video. Although the video is already a bit older, we didn’t want to keep back on this one. It’s unusual narrative is reminiscent of the classic Prodigy’s Smack My Bitch Up, but takes the idea further. Enjoy!