DANIELS: The Shins’ ‘Simple Song’

It’s no secret we’re thrilled by DANIELS’ storytelling and epic visuals. The duo’s new promo for The Shins’ “Simple Song” cleverly tackles an inherent music video dilemma — how do you combine storytelling with a band’s musical performance in a way that naturally complements the story, rather than competes or disconnects from it?

In four minutes, DANIELS is able to pack in tons of tiny details that give you a world of history within one house. And I love using the metaphor of band as dysfunctional family to integrate the performers into both the story and music parts of the video.