Fight for Good by Moth

‘Tis the season and as sure as snow, we’ll be seeing many more holiday themed projects throughout the end of the year. As each year rolls by, you become accustomed to the familiar faces, snowmen, penguins, polar bears, etc. With many of these projects, the quality of the work tends to be excellent but often times the subject matter leaves you wanting more. That isn’t the case in the “Fight for Good” campaign for Salvation Army directed by Moth and produced by Hornet.

Structured around the classic storybook motif, Fight for Good presents us with a series of heartwarming stories centered around gratitude.

From Hornet:

Moth wanted the entirety of each spot to feel like a contemporary storybook that was rooted in history while having modern design. For Moth, one of the key things to get right with the look of these spots was the balance between traditional and contemporary. They needed to reference the long history of the Salvation Army, have the nostalgic warmth of the holiday spirit, but also be clearly talking about the present and situations that still resonate for individuals in 2017.

On a more technical note, I love how Moth has used this series as a way to continue to evolve their voice. For years, Moth has been categorized by their charming characters, the strength of their illustrations, and predominantly their use of 2D animation. In Fight for Good, we see something new in the works. We get the artistry and style we have come to love from Moth but also just taste of something different: depth, perspective, and hints of volume. This is by no means Moth’s first foray into the world of 3D but to me, this execution represents the most seamless integration of their 2D style and that sense of scale and “more” that comes with 3D.

Be sure to check out the rest of the series and the credits below:



The Battle


Directed by: Moth Studio

Designed by: Moth Studio, Léonie Després, Manddy Wyckens

Produced by: Hornet & Moth Studio

Executive Producer: Hana Shimizu
Head of Production: Sang-Jin Bae
Development Producer: Kristin Labriola
Producer: Eva Dahlqvist & Dez Stavracos
Editor: Daniele Baiardini & Stephanie Andreou

2D Animation: Carlos De Faria, Tyler DiBiasio, Anne-Louise Erambert, Anne Escot, Freya Hotson, Reg Isaac, Jennifer Zheng
Cleanup: Bianca Beneduci Assad, Tyler DiBiasio, Marguerite Dumans, Anne-Louise Erambert, Anne Escot, Freya Hotson, Matt Lloyd, Mick O’Sullivan, Lior Wolff-Epshtein
CG Animation: Luke Carpenter, Luke Doyle
Compositing: Daniele Baiardini
Editing Assitance: Stef Roberts

Music composed, conducted and arranged by: Pierre O’Reilly

Orchestra contractor: James Fitzpatrick
Session Producer: James Fitzpatrick
Orchestra: The City Of Prague Philharmonic Orchestra
Recording Engineer: Jan Holzner

Vocals: Triona O’Neill
Piano: Pierre O’Reilly
Recording Engineer: Tom Bullen
Mixed and Mastered by: Nick Taylor

Sound design: Box Of Toys Audio

Post Production: 3008
Audio Engineer: Matt Cimino
Online Flame Artist: Mark Sullivan
Senior Producer: Jennifer Brannon

Voice over artist: Susan Eisenberg – William Morris Endeavor Entertainment-LA

Agency: The Richards Group

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About the author

Joe Donaldson

Joe Donaldson is a director, designer, and animator who worked on Motionograpgher from 2014-2020. Previously, he was an art director at Buck. Over the past decade, he's lived and worked in Chicago, New York City, and Los Angeles and has directed work for clients such as Apple, Google, Instagram, The New York Times, Unicef, Etsy, and The New Yorker. In addition to his creative work, in 2018 he started Holdframe. He's now working as a professor at Ringling College of Art and Design and when not teaching he can be found spending time with his family or out running.


Luke Dwyer

fantastic work! well done

Manish Sheoran

i need a step by step on this project

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