‘Tis the season and as sure as snow, we’ll be seeing many more holiday themed projects throughout the end of the year. As each year rolls by, you become accustomed to the familiar faces, snowmen, penguins, polar bears, etc. With many of these projects, the quality of the work tends to be excellent but often times the subject matter leaves you wanting more. That isn’t the case in the “Fight for Good” campaign for Salvation Army directed by Moth and produced by Hornet.
Structured around the classic storybook motif, Fight for Good presents us with a series of heartwarming stories centered around gratitude.
From Hornet:
Moth wanted the entirety of each spot to feel like a contemporary storybook that was rooted in history while having modern design. For Moth, one of the key things to get right with the look of these spots was the balance between traditional and contemporary. They needed to reference the long history of the Salvation Army, have the nostalgic warmth of the holiday spirit, but also be clearly talking about the present and situations that still resonate for individuals in 2017.
On a more technical note, I love how Moth has used this series as a way to continue to evolve their voice. For years, Moth has been categorized by their charming characters, the strength of their illustrations, and predominantly their use of 2D animation. In Fight for Good, we see something new in the works. We get the artistry and style we have come to love from Moth but also just taste of something different: depth, perspective, and hints of volume. This is by no means Moth’s first foray into the world of 3D but to me, this execution represents the most seamless integration of their 2D style and that sense of scale and “more” that comes with 3D.
Be sure to check out the rest of the series and the credits below:
Gus
Emma
The Battle
Credits
Directed by: Moth Studio
Designed by: Moth Studio, Léonie Després, Manddy Wyckens
Produced by: Hornet & Moth Studio
Executive Producer: Hana Shimizu
Head of Production: Sang-Jin Bae
Development Producer: Kristin Labriola
Producer: Eva Dahlqvist & Dez Stavracos
Editor: Daniele Baiardini & Stephanie Andreou
2D Animation: Carlos De Faria, Tyler DiBiasio, Anne-Louise Erambert, Anne Escot, Freya Hotson, Reg Isaac, Jennifer Zheng
Cleanup: Bianca Beneduci Assad, Tyler DiBiasio, Marguerite Dumans, Anne-Louise Erambert, Anne Escot, Freya Hotson, Matt Lloyd, Mick O’Sullivan, Lior Wolff-Epshtein
CG Animation: Luke Carpenter, Luke Doyle
Compositing: Daniele Baiardini
Editing Assitance: Stef Roberts
Music composed, conducted and arranged by: Pierre O’Reilly
Orchestra contractor: James Fitzpatrick
Session Producer: James Fitzpatrick
Orchestra: The City Of Prague Philharmonic Orchestra
Recording Engineer: Jan Holzner
Vocals: Triona O’Neill
Piano: Pierre O’Reilly
Recording Engineer: Tom Bullen
Mixed and Mastered by: Nick Taylor
Sound design: Box Of Toys Audio
Post Production: 3008
Audio Engineer: Matt Cimino
Online Flame Artist: Mark Sullivan
Senior Producer: Jennifer Brannon
Voice over artist: Susan Eisenberg – William Morris Endeavor Entertainment-LA
Agency: The Richards Group