Best boiler ad ever?

I’m going to go out on a limb here and say that I never thought I’d give a damn about a boiler advertisement, or so I thought…

That was until I saw Jack Cunningham’s amazing new work which might go down as the best water heater advertisement of all time!

Produced at Nexus for Hometree, “Bath Time with the Field Family” is a heartwarming stop-motion piece made with the help of master puppet and model maker Andy Gent’s studio.

Fingers crossed that Jack gets the opportunity to put his special touch on all other household appliance commercials. ?

Check out the behind the scenes


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About the author

Joe Donaldson

Joe Donaldson is a director, designer, and animator who worked on Motionograpgher from 2014-2020. Previously, he was an art director at Buck. Over the past decade, he's lived and worked in Chicago, New York City, and Los Angeles and has directed work for clients such as Apple, Google, Instagram, The New York Times, Unicef, Etsy, and The New Yorker. In addition to his creative work, in 2018 he started Holdframe. He's now working as a professor at Ringling College of Art and Design and when not teaching he can be found spending time with his family or out running.