CATEGORY
TV – STREAMING » Shows Graphics Package
CATEGORY DESCRIPTION
A system of motion graphic elements intended to brand and/or present information within a television or streaming show.
PROJECT DESCRIPTION
As part of a social media campaign for the launch of “Miracle Workers: Dark Ages”, tbs asked us to produce a series of illustrated animations that would accompany their existing interview footage of Daniel Radcliffe. In these spots, Radcliffe walks the audience through facts and folklore from the Dark Ages. Our first challenge was making sure that the illustrations we created felt seamless when combined with the existing interview footage. We needed the art direction to be reflective of the time period, and the animation had to convey more of an edgy, storybook vibe, rather than being modern and fluid. Due to the dark nature of the storylines, we also wanted to create subtle bits of comedy throughout each spot.
CREDITS
Client: tbs
SVP, Brand Creative: Bret Havey
VP, Brand Creative: Jonathan Quick
Director, Brand Creative: Allison Karnbad
Editor: Eric Combs
Design Studio: Creative Mammals
Executive Creative Director: Robert Burroughs
Senior Producer: Brandy Drew
Illustrator: MC Wolfman