INTERACTIVE Experiential » UI UX Winner
Motion design in the context of a user interface for a game, website or application
General Motors requested unique interface visualizations to control new technologies featured in the all-electric Cadillac LYRIQ, a vehicle rooted in more than a century of automobile innovation.
Working alongside the Cadillac UI team, in-car human-machine interface (HMI) became a highly effective initiative in solving a real-world problem: connecting drivers to advanced technologies through intuitive design.
We embraced a visual strategy to recognize the iconic brand while creating a unique future-facing in-car experience.
The project demanded fresh thinking from a UI and UX perspective to control in-car tasks with ease and efficiency as a matter of safety and convenience.
A driver-centric 33” LED screen serves as both instrument panel and infotainment system; an in vehicle digital cockpit managing real-time information, notifying drivers of distraction by continuously monitoring and interacting with objects in an intuitive and non-obstructive way, while front console UI and rear seat displays add another dimension of personalized flexibility.
Creative Director and Co-Founder at Territory Studio San Francisco
UX Design Manager at Territory Studio
Head of Production, Territory Studio San Francisco
Senior Manager, User Interface Design at General Motors
Creative Director, User Interface Design at General Motors