Federico Masini

Federico Masini "I'm the founder and CEO of Pickbrain, a creative studio where artists, producers, and technologists build characters and stories for brands. Over almost twenty years working at the intersection of animation, storytelling, and technology, I've created work for LEGO, Adidas, Nike, the NBA, Coca-Cola, and McDonald's. Along the way I learned one thing: campaigns end, characters compound. In a world where everything can be copy-pasted, I build what can't."